If you’re a loyal Target shopper, you’re likely aware that their clothing department has long been a go-to destination for stylish and affordable fashion. From essential tank tops to trendy swimsuits, beloved brands like Merona and Mossimo have been staples in our wardrobes — until now. Target is undergoing a significant brand overhaul to stay relevant with changing trends and to compete with online giants such as Amazon. Unfortunately, this means that Merona and Mossimo are being phased out. Say goodbye to those comfortable tees that were often on sale!
If you’ve noticed that Target’s clothing selection seems different lately, you’re not imagining things; some locations have already begun the transition away from Merona and Mossimo apparel. This shift isn’t limited to women’s fashion; the children’s department is also experiencing changes. While the new Cat & Jack line is a hit, it comes at the cost of losing the Circo and Cherokee brands, which offered quality, budget-friendly options for kids and infants.
New Exclusive Labels Coming Soon
On the brighter side, this brand shakeup means that Target is rolling out over a dozen new exclusive labels later this year. So far, they have showcased four exciting new lines:
- A New Day – catering to women’s fashion
- Goodfellow & Co – a sleek men’s collection
- JoyLab – a trendy athleisure line
- Project 62 – focusing on home décor
“Our new brands reflect the evolving needs of our guests,” stated Target’s spokesperson, Alex Rivera. “By evaluating our current offerings, we identified areas that needed refreshing to ensure our customers are consistently delighted with what they find at Target.”
While it’s always good to refresh your wardrobe, we can’t help but feel nostalgic about our former favorites. Let’s hope these new brands will live up to the high standards set by their predecessors. For now, we’re racing to Target to grab whatever remains of the Merona and Mossimo collections, hoping to catch them on Cartwheel or — even better — clearance.
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In summary, while Target’s clothing lineup is changing and some beloved brands are disappearing, the introduction of new, exclusive collections could offer exciting alternatives. Let’s embrace the change and see what fresh styles await us!