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In a bold move during Pride Month, Burger King is stirring up the fast-food chicken sandwich competition. As various chains vie for the title of best chicken sandwich, Burger King has added a charitable twist. For every Ch’King chicken sandwich sold throughout June, the brand will contribute to a nonprofit organization advocating for LGBTQ+ rights.
The announcement came via a tweet from Burger King stating, “the #ChKing says LGBTQ+ rights! during #pride month (even on Sundays) your chicken sandwich craving can do good! we are making a donation* to @HRC for every Ch’King sold.” The fast-food chain revealed further details, confirming that from June 3 to June 30, they would donate 40 cents to the Human Rights Campaign for each Ch’King purchased. The HRC aims to create a world where every LGBTQ+ person can live authentically and enjoy equal rights.
In a clever dig at Chick-fil-A, known for its Sunday closures and controversial donations to anti-LGBTQ+ causes, Burger King’s tweet highlighted that customers can enjoy their Ch’King “even on Sundays.” This jab resonated with many supporters on social media.
However, this initiative isn’t without its critics. Some argue that while Burger King’s promotion supports a worthy cause, companies often exploit Pride Month for marketing purposes without substantial backing for the LGBTQ+ community. Historically, Burger King has faced scrutiny for its political contributions, with a significant portion of its PAC donations going to Republican candidates who have opposed LGBTQ+ rights, including Florida Governor Rick DeSantis, who recently enacted a discriminatory anti-trans law.
While the playful banter between Burger King and Chick-fil-A is amusing and the donations to the Human Rights Campaign are commendable, it’s essential to remember that Burger King has also previously funded entities that could be detrimental to the LGBTQ+ community, albeit more discreetly.
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Summary
Burger King’s recent promotion for Pride Month includes a donation to the Human Rights Campaign for every Ch’King sandwich sold, playfully targeting Chick-fil-A by highlighting that their sandwiches are available even on Sundays. Despite the charitable initiative, some critics remind us of Burger King’s past political contributions that have not always supported LGBTQ+ rights.
Keyphrase: Burger King Pride Month promotion
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