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In an effort to support the LGBTQIA+ community, Vizzy Hard Seltzer has launched an innovative online registry that features gender-affirming gifts sourced from trans- and queer-owned businesses. This initiative aims to provide essential items, from inclusive clothing to cosmetics, to those who often find themselves overlooked by mainstream fashion and beauty brands.
Kicking off this Pride Month and continuing through the end of 2021, Vizzy has partnered with four businesses to create a gift registry that allows allies and friends to purchase meaningful items for their LGBTQIA+ loved ones. The registry is a celebration of the trans community, offering a way for supporters to uplift and honor individuals with gifts that truly matter. “Let’s celebrate the trans community with the Vizzy Live Proudly Registry,” their website states.
What the Registry Offers
The Vizzy Live Proudly Registry features a curated selection of gifts that resonate with the LGBTQIA+ community, all sourced from trans- and queer-owned businesses. Users can create their own registries and choose from an array of items, including:
- Chest binders made by trans individuals from gc2b
- Stylish Pride streetwear from FLAVNT
- Gender-inclusive cosmetics from We Are Fluide
- Gender-neutral apparel from A Tribe Called Queer
Supporting the Community
To further enhance their commitment to the trans and non-binary communities, Vizzy will randomly select 50 participants to receive $500 each to spend on their registry items. Additionally, the brand is donating $25,000 to the National Center for Transgender Equality, which advocates for policy changes to foster greater understanding and acceptance of transgender people. Last year, Vizzy also contributed $1 million to the Human Rights Campaign, an organization dedicated to combating discrimination against all LGBTQIA+ individuals.
Participants can manage their registries until the year’s end, allowing loved ones to select from a delightful assortment of clothing, cosmetics, chest binders, accessories, and gift cards to shower them with affection throughout 2021. Everyone deserves access to products that enhance their confidence and comfort, and we hope this initiative inspires other brands to spotlight companies that provide essential items for those in need.
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Summary
Vizzy Hard Seltzer has established the Vizzy Live Proudly Registry, an online platform that features gender-affirming gifts from trans- and queer-owned businesses. This initiative aims to provide essential items to LGBTQIA+ individuals while encouraging allies to support their loved ones. The registry is available throughout 2021 and includes a variety of meaningful products, with additional support for the trans community through monetary donations and awards.
Keyphrase: Gender-affirming gifts registry
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