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If you or your kids enjoy Goldfish crackers but crave a bit of spice, you’re in for a treat with this exciting new collaboration. Goldfish, a brand under Campbell’s, has partnered with Frank’s RedHot to launch a spicy cracker that’s set to hit store shelves this month.
Goldfish crackers are a staple in American households, with a staggering 150 billion consumed each year—though I suspect a good chunk is lost in the depths of car cushions. With popular flavors like flavor-blasted, original, cheddar, pretzel, parmesan, and pizza, it was only a matter of time before Goldfish ventured into the spicy realm. And who better to team up with than Frank’s?
Fans have been clamoring for this fiery addition. According to the company, over 35,000 social media users requested a hot version of the iconic cracker, prompting Goldfish to respond. The new flavor features “notes of vinegar for acidity and a premium blend of aged cayenne peppers for the perfect mix of flavor and heat.”
“We discovered that adults are significant fans of Goldfish, a craving we hadn’t quite fulfilled,” said Clara Adams, the chief marketing officer of Campbell Snacks. “’Hot’ has emerged as the most requested Goldfish flavor across social media, so we wanted to bring the heat with this unexpected collaboration with Frank’s that our fans will cherish.”
A recent Harris Poll indicates that spicy snacks are particularly popular among younger consumers. This sheds light on why I often find myself buying Flamin’ Hot Cheetos for my kids. An impressive 52% of U.S. adults reported purchasing spicy snack foods, a figure that skyrockets to 73% among Gen Z and Millennials.
Food mash-ups are clearly trending right now. Heinz has unveiled a series of new condiments, such as Kranch, Ketchili, Buffaranch, and even Mayochup, for those indecisive moments at the fry station. It’s only fitting that this trend extends to crackers, providing a refreshing change for parents tired of the same old snacks in their kids’ lunches.
“At Frank’s, we’re continuously searching for innovative ways for our fans to enjoy our hot sauce. This limited-edition Goldfish flavor adds a spicy twist to a nostalgic snack,” said Laura Thompson, Chief Marketing Excellence Officer at McCormick. “We hope consumers relish this partnership between our two iconic brands for a fun experience that’s sure to awaken your taste buds.”
I’ll definitely be keeping an eye out for these spicy little fish during my next grocery run.
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In summary, Goldfish and Frank’s RedHot have teamed up to create a spicy cracker that fans have long desired. This collaboration reflects current trends in flavorful snack options, particularly among younger consumers. With the promise of a unique taste experience, this new product is sure to excite both kids and adults alike.
Keyphrase: Goldfish Frank’s RedHot collaboration
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