Vice’s New Show ‘Kings Of Kush’ Chronicles One Father’s Transition from TV Spokesperson to Hemp Cultivator

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In the opening moments of his daughter’s emergency C-section, Anthony “Sully” Sullivan sensed something was amiss. “She just looked like she was screaming for help when she came out of the womb,” he shared in an interview. His instincts were confirmed when genetic testing revealed that his daughter, Alex, had a rare genetic disorder involving a complex duplication of chromosomes 1 and 13. The condition was so uncommon that doctors couldn’t predict how it would affect her development, leaving Sully and Alex’s mother to navigate uncharted territory alone.

Now ten years old, Alex is a vibrant and loving child whose purpose is to connect with those around her. She has endured numerous medical challenges, including heart surgery at four years old and ongoing therapies for various developmental complications. Despite these hurdles, Sully is continually inspired by his daughter’s resilience and her sense of humor, which earned her recognition in her class.

At the age of seven, Alex started experiencing seizures, prompting a neurologist to prescribe medication that came with severe side effects. Over time, she lost nearly 20% of her body weight, her complexion dulled, and most distressingly, her cheerful personality seemed to vanish. Sully described her transformation as if a switch had been flipped.

It was Alex’s mother who proposed trying CBD. Initially skeptical due to his limited knowledge of cannabis, Sully reluctantly agreed after realizing the alternative was potentially losing his daughter. They gradually weaned her off the medication and introduced CBD, leading to a remarkable turnaround. The CBD helped control her seizures, alleviate anxiety, and improve her overall demeanor.

During a trip to Vermont, Sully visited a hemp farm and connected the dots: this was the source of the medicine benefiting his daughter. At 49, Sully, a well-known entrepreneur and TV personality recognized for his role as the face of OxiClean, made a significant career shift. Despite having no prior farming experience, he was determined to create a product he deemed fit for Alex, stating, “Our true north on this project is Alex.”

He named his hemp farm MONTKUSH, combining “Mont,” the French word for mountain, with “Kush,” a strain of hemp that signifies happiness in Hindi. This name symbolizes the joy and hope the farm represents.

Passionate about educating others, Sully sought to demystify the hemp industry and highlight the benefits of CBD. He reached out to Thom Beers, known for producing shows like “Deadliest Catch,” to document his journey from TV personality to organic farmer. This collaboration resulted in the launch of the new series, “Kings of Kush,” which premiered earlier this month on VICE TV.

As they navigated the challenges of farming—including a record-setting rainy season and the pandemic—Sully and his partner remained committed to their mission. They achieved organic certification and significantly increased their yield, growing 66,000 plants in their first year and 75,000 in the second. The positive feedback from consumers experiencing relief from various ailments affirmed the impact of MONTKUSH.

Sully’s endeavor started as a quest to help his daughter, evolving into a venture that aids countless others. “No magic happens in the comfort zone,” he stated, acknowledging the difficulties of this journey but emphasizing that for him and Alex, the challenge was worthwhile.

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Summary:

Sully Sullivan’s journey from a TV spokesperson to a hemp farmer is documented in Vice’s new show, “Kings of Kush.” Driven by a desire to help his daughter Alex, who has a rare genetic disorder, Sully pivoted to creating CBD products after discovering their positive effects. His farm, MONTKUSH, symbolizes hope and healing, and his story reflects the power of determination and love in the face of adversity.

Keyphrase: Kings of Kush TV Show

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