It was late at night, and I was bleary-eyed, tending to my newborn when I stumbled upon something that seemed too good to be true. An “opportunity” presented itself, claiming it was a once-in-a-lifetime chance to get in on a new venture. I could run my own business, earn unlimited income, and do everything from my phone. I was captivated.
As I researched more, this startup seemed tailor-made for a busy mom like me who wanted to be home with her children. With a modest investment, I could launch my business without the hassle of inventory or in-home parties. It felt like a dream come true. I rushed to sign up.
I was drawn in by videos of the company’s top earners flaunting their successes and raving about the products. Ignoring the fact that these items were priced five times higher than similar ones at my local store, I was convinced this was magic in a bottle that everyone needed.
Naturally, my family and friends were the first targets. Surely they would support my “side hustle” and join me in achieving financial freedom. Plus, many of them could benefit from this incredible opportunity and become millionaires too. It was a win/win situation for everyone!
I diligently followed the advice of my team, believing social media was the key to success. I began posting eye-catching images and linking to my site. Without asking, I added all my friends to a group dedicated to the business. Why wouldn’t they want to be part of something extraordinary? Once they were in, I was encouraged to message each one about the products and the opportunity—so what if we hadn’t spoken in years? I was offering them a chance at financial independence and new friendships!
At first, I genuinely believed in the products and enjoyed selling them. They were high-quality, albeit pricey, but my discount helped. People were buying, and I started to see some income flowing in. I was even building a team and earning incentives. Things seemed to be moving in the right direction.
However, it soon became clear that the real profits were going to those above me in the hierarchy. While I was working hard to sell a few items a day, the top earners were raking in the money. It was disheartening to see friendships strain under the pressure of sales, and I began to feel desperate. I realized that to reach the top, I would have to exploit others—selling overpriced products or recruiting them to join me in this hustle. The whole thing felt increasingly unethical.
Initially, I made some progress, but I hit a wall just as I was approaching a point where real earnings were possible. Looking back, I now understand that this structure is designed to favor the few at the top while the majority scrape by. The reality is that most people involved in MLMs end up losing money.
Since the COVID-19 pandemic, the number of MLM participants has surged as the unemployed search for income opportunities. Unfortunately, many of these companies prey on people’s fears about financial instability and illness. The FTC has begun to crack down on these organizations, especially those making false health claims about their products.
Despite my experience, I don’t regret trying to make it in the MLM world. I learned firsthand how exploitative it can be. Those at the top may be living their dream, but most people are left struggling. Personally, I’d rather stay broke than send out another “Hey girl!” message.
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Summary:
In her experience with multi-level marketing (MLM), Jenna Moreno shares her journey from excitement to disillusionment. Initially enticed by the promise of financial freedom, she soon discovered the exploitative nature of these companies, where profits primarily benefit those at the top. The surge in MLM participation during the pandemic highlights the vulnerability of individuals seeking income, with many ending up losing money. Despite her challenges, Jenna does not regret her experience, as it opened her eyes to the predatory practices within the MLM industry.
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Keyphrase: “predatory MLMs”
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