Annie Murphy’s endorsement of a bakery in the fictional town of Schitt’s Creek has proven instrumental in helping the real-life establishment endure the challenges posed by the pandemic. Located in Goodwood, Ontario, Annina’s Bakeshop & Cafe is a beloved spot known for its gourmet baked goods, particularly the popular butter tarts.
Owner Marco Cassano has operated the bakery for over a decade, and when Schitt’s Creek began filming nearby, the bakery was enlisted to provide catering for the cast and crew. Unfortunately, like many small businesses, Annina’s faced significant financial hurdles during the pandemic, especially given the town’s limited customer base.
Things took a positive turn when Murphy, who is widely recognized for her role in the show, made a special mention of the bakery during an appearance on Late Night With Seth Meyers. Feeling nostalgic, she took a trip to Goodwood to enjoy one of Annina’s famous butter tarts and shared her experience, calling it “the best bakery” in the area. This shoutout attracted a wave of Schitt’s Creek fans to the bakery, reviving its sales and allowing it to maintain staffing levels during difficult times.
Cassano noted that the influx of customers was so significant that he had to hire security to manage the lines, which sometimes stretched to 50-60 people. The bakery also saw an increase in mail orders from the U.S., which helped sustain the business. Additionally, it’s worth mentioning that Eugene Levy, another cast member, was known to frequent Annina’s for meat pies, further connecting the bakery to the beloved series.
While we hope visitors to the bakery remain mindful of social distancing measures to ensure the safety of the local community, it’s heartwarming to see how Schitt’s Creek is not just a source of joy for fans but also a boost for the local economy. For further tips on starting a family, check out this excellent resource about donor insemination.
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In summary, Annina’s Bakeshop & Cafe has successfully navigated the challenges of the pandemic, thanks in part to Annie Murphy’s heartfelt endorsement. This connection not only kept the bakery afloat but also brought joy to both the Schitt’s Creek fanbase and the local community.
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