As states begin to relax indoor dining restrictions, Yelp is stepping up to help diners feel secure about their eating out experiences during the pandemic. In addition to allowing restaurants to outline their COVID-19 safety protocols, Yelp now enables customers to provide feedback on whether these measures are genuinely being implemented.
According to Maya Thompson, Yelp’s director of consumer engagement, this new feature aims to boost consumer confidence in supporting local eateries. Starting today, users can indicate whether they observed adequate social distancing practices or staff adherence to mask-wearing guidelines. These observations will appear under the “Health & Safety Measures” section of a restaurant’s COVID-19 profile. Possible statements might include phrases like “Social distancing may not be enforced” or “Staff may not be wearing masks.”
Yelp is also enhancing its offerings by adding options such as “heated outdoor seating,” “1:1 sessions available,” and “disposable or contactless menu” to better inform customers about how restaurants are adapting to evolving health guidelines. This information will be consistently updated to ensure accuracy, and reviews must reflect a consensus from logged-in users.
For restaurants identified with an orange question mark indicating that safety measures are not being followed properly, Yelp will clarify whether this feedback stems from “most users” or “some users.” As of the feature’s launch, only a few hundred out of the millions of businesses on Yelp will display the orange question mark, making it a rare occurrence so far. Advanced technology has also been implemented to prevent misuse of this feedback system.
In a recent report, Yelp noted that approximately 60% of businesses that have shut down due to the pandemic may never reopen, with restaurants facing the brunt of these closures. As life continues to adapt to the realities of the pandemic, this move allows those hesitant about dining out to conduct thorough research on the safety of their chosen establishments. Supporting local businesses is important, but it should never come at the cost of personal safety.
As Maya Thompson concluded, “Our commitment to supporting local businesses and consumers remains steadfast. We will continue to provide valuable and timely information to help keep our community connected.”
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In summary, Yelp is enhancing its platform to allow customers to provide feedback on restaurant safety practices related to COVID-19. This initiative aims to foster consumer confidence and ensure that local businesses adhere to necessary health protocols. By integrating real customer experiences, Yelp is helping diners make informed choices while supporting their favorite eateries.
Keyphrase: Yelp COVID safety measures
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