A Toronto advertising agency has delivered the perfect farewell to 2020 with a hard-hitting PSA that resonates with the frustrations of the year. Let’s be honest—2020 has been nothing short of a disaster, a chaotic blend of grief, illness, wildfires, and yes, even murder hornets. It’s a year that defies description, but thankfully, some creative minds have come together to express what many of us are feeling.
The Striking PSA
In this striking 90-second spot, a variety of individuals voice a collective sentiment: “Goodbye, 2020, and all the chaos you brought along.” This is undeniably the only “year in review” that makes sense after the tumultuous events of the last twelve months.
“Let’s kick things off with a loud, ‘Goodbye, Covid-19!’” declares a healthcare professional standing outside a hospital. “Goodbye for ruining my job,” says a man outside his home. A mother at her son’s bedroom door chimes in, “Goodbye for shutting down his school,” to which her son replies from his bed, “Yeah, goodbye!” Anyone who has navigated virtual schooling knows the struggle.
Voices of Frustration
The PSA continues with a couple lamenting their ruined wedding plans, a man on the toilet expressing his frustrations towards toilet paper hoarders (remember those?), and people directing their “goodbyes” at public figures like Senator Mike McCarthy, Derek Chauvin, and anyone who uttered “all lives matter” this year.
One woman states, “All lives will truly matter when Black lives matter,” driving home an important message amid the chaos. In total, the PSA hurls 31 explicit goodbyes at 2020, with a potential 32nd being too faint to catch. The video includes a variety of people, making it feel like a fitting representation of the frustrations shared by billions across the globe.
A Call to Action
Created by Public, a Toronto-based agency, this PSA isn’t just a rant against 2020 for the sake of it; it also aims to do good. As the video concludes, viewers are encouraged to text a middle finger emoji to a number to support the Mental Health Coalition in the U.S. or the Black Health Alliance in Canada, both of which provide mental health resources, especially crucial this year.
Additional Resources
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Search Queries
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- How to support Black health initiatives
Conclusion
In summary, a Toronto ad agency has crafted a powerful PSA to express a collective farewell to the tumultuous year of 2020. With a mix of humor and serious commentary, it captures the frustrations of a global audience while also encouraging support for mental health initiatives.
Keyphrase: 2020 PSA farewell
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