New Cozy Collection for Kids Launched by Kim Kardashian and North West

couple holding tiny baby shoeslow cost ivf

Kim Kardashian’s SKIMS brand has introduced a delightful new cozy collection specifically designed for children and teens. Initially, I was somewhat doubtful when Kim first launched SKIMS—did we really need another line of bras that flatten our curves? However, the reveal of the SKIMS cozy knit collection completely changed my perspective. Owing to the immense popularity of their fuzzy pants, lounge tops, and robes, SKIMS has expanded its offerings to include adorable loungewear for kids and parents alike.

You might wonder why a child would need a luxurious house robe, but it’s available in five chic colors, making it perfect for cozy indoor days this fall while we all navigate the ongoing pandemic.

Every piece in this collection comes in sizes for adults, children, and tweens, allowing families to coordinate their loungewear if matching pajamas are your thing. The official launch is set for Thursday, November 19, 2020, but you can preview the entire collection online now (don’t mind the “sold out” tags; they’re just placeholders until the sale goes live). You can also join the waitlist for alerts if you’re eager to snag a pair of fuzzy kids’ biker shorts!

Described as “the most anticipated update to our legendary collection,” the new line features five colors: bone, dusk, camel, smoke, and onyx. Adult sizes range from XXS to 5X, while kids’ sizes are from 2T to 14. Key items in the collection include a zip-up hoodie, biker shorts, tank tops, pants, and a robe. In promotional photos, all the kids sport cute slippers, and Kim has hinted on social media that those will be available soon, completing your child’s cozy at-home wardrobe.

While the pricing might be on the higher side, the kids’ clothing is notably more budget-friendly than the adult options, leading to humorous comments online about fitting into a toddler’s robe to save some money—guilty as charged!

When SKIMS first debuted, it was primarily a shapewear line reminiscent of Spanx. Although the pandemic might have shifted consumer needs, SKIMS continues to offer shapewear while gaining recognition for its loungewear pieces, such as velour hoodies and waffle-knit joggers. As most of us are no longer dressing for evening events or business attire, the new Cozy collection is perfectly suited for our work-from-home lifestyles. Get ready for the launch on Thursday, and happy shopping!

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Summary:

Kim Kardashian’s SKIMS has launched a cozy collection for kids and teens, featuring stylish loungewear from sizes 2T to 14. The collection, which includes hoodies, biker shorts, and robes, emphasizes comfort for families during the pandemic. With the official launch set for November 19, 2020, shoppers can preview items online now.

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