YouTube has announced that it will not be releasing its traditional “Rewind” video this year, marking the first time since 2010 that the platform will skip this annual retrospective. The beloved video has typically served as a highlight reel of the year’s most popular videos and cultural moments, presented in a fun, yearbook-style format. However, given the overwhelmingly bleak nature of 2020, YouTube has decided to take a break from this tradition, describing the year as “challenging,” which might just be the understatement of the year.
In their statement, YouTube explained, “Since 2010, we’ve concluded the year with Rewind: a look back at the most impactful creators, videos, and trends. Whether you loved it or only remember the backlash from 2018, Rewind was always intended to celebrate you. But 2020 has been different, and it doesn’t feel right to continue as if everything were normal. Therefore, we’re taking a hiatus from Rewind this year.”
For context, last year’s Rewind video celebrated popular content, from K-pop sensations to slime-making tutorials and Ariana Grande music. It was a joyful representation of the year’s highlights. In 2018, despite mixed reviews, YouTube produced a scripted video featuring top creators, focusing on trends like ASMR and Fortnite. The videos typically embody a lighthearted spirit, but 2020 has not offered that luxury.
With a deadly pandemic, social unrest, and political turmoil, it’s understandable that many would prefer to forget this year rather than relive it. “We recognize that much of the positivity that emerged in 2020 was a result of all of you,” YouTube addressed its creators. “You’ve discovered ways to uplift, support, and entertain people, making a tough year a little brighter.”
Meanwhile, Google, which owns YouTube, usually produces a “Year In Search” video at the end of each year, but honestly, it’s hard to fathom what people were searching for in 2020. Can you imagine the queries? “What if Trump refuses to concede?” “Does bleach cure coronavirus?” It might be best to put a pause on reflecting on this horrendous year. It’ll be interesting to see if Google also decides to skip its year-end summary.
With only 49 days left in 2020, it’s clear that the pandemic and political strife won’t simply vanish, so we might as well brace ourselves for a rocky end to the year.
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In summary, YouTube has decided not to produce its annual Rewind video for 2020 due to the year’s numerous challenges. This break marks a significant departure from their usual tradition of celebrating the year’s highlights, reflecting the general sentiment that many would rather forget the events of this tumultuous year.
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