What Is Parler and Why Is It Popular Among Trump Supporters?

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In the wake of the recent presidential election, as Joe Biden secured Pennsylvania and crossed the 270 electoral votes needed for victory, social media dynamics shifted dramatically. While Biden’s supporters celebrated, many Trump supporters expressed their discontent and began migrating from Facebook to a new social media platform called Parler.

Just days after the election, Parler skyrocketed in popularity, climbing to the top of the App Store rankings from a position of 1,023. In a single day, the platform welcomed two million new users, with engagement among active members reportedly increasing four times, according to Parler’s founder, John Matze.

Trump supporters turned to Parler and other alternatives like MeWe and Gab after major platforms like Facebook and Twitter implemented measures to combat misinformation regarding the election. Many users perceived these actions as biased and restrictive, leading them to view Parler as a haven for free speech. The platform promotes itself as a space welcoming diverse viewpoints, stating in its community guidelines that it aims to minimize the removal of content while allowing lawful free expression. However, there have been instances where left-leaning users reported being banned, even though Parler’s CEO has expressed a desire for more liberal voices to foster healthy discussions.

Launched in 2018 by two graduates from the University of Denver, Parler shares similarities with Twitter, allowing users to follow accounts and view content in a chronological feed. Posts can include photos, GIFs, and memes, and users can comment and search for hashtags. Unlike Twitter, users can post up to 1,000 characters. Although former President Trump himself is not on Parler, several prominent right-wing figures have established a presence, including Texas Senator Ted Cruz and Fox News hosts like Mark Levin and Sean Hannity.

This mass exodus from mainstream social media is not a new phenomenon for disgruntled right-wing users. Following bans on accounts spreading misinformation during the COVID-19 pandemic and protests against George Floyd’s death, many migrated to Parler. The platform also attracted supporters of conspiracy theories like QAnon, as Facebook, Instagram, and YouTube took action against these narratives. Groups previously banned from Facebook for inciting violence have also found refuge on Parler.

The appeal of Parler for Trump supporters lies in its perceived lack of restrictions on the spread of rumors and misinformation, raising significant concerns about the potential consequences of such an environment. Initially, I viewed the mass departure from Facebook as a mere tantrum, but it soon became apparent that this migration could lead to dangerous outcomes, particularly as users isolate themselves within echo chambers that reinforce their existing beliefs without challenge.

Parler’s community guidelines prohibit using the platform for illegal activities or promoting violence, yet the subjective interpretation of these rules raises concerns. This scenario creates an environment where individuals only engage with those who share their views, stifling meaningful dialogue and fostering extremism.

The rapid shift of Trump supporters away from platforms like Facebook and Fox News, following perceived betrayals of their beliefs, is alarming. It highlights a reluctance to confront dissenting opinions, fostering a culture where disagreement is seen as betrayal. This election underscored deep societal divisions, and isolating oneself in echo chambers is unlikely to facilitate healing.

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In summary, Parler has emerged as a popular alternative for Trump supporters seeking a space to express their views without the restrictions imposed by mainstream social media platforms. While it claims to foster free speech, the potential for misinformation and the creation of echo chambers raises substantial concerns about the implications for discourse and societal division.

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