Every book lover knows the sheer delight of stepping into a favorite bookstore and inhaling that enchanting aroma — a blend of ink, paper, coffee, and leather. It’s a sensation like no other, an immediate rush of joy as you fill your senses with that familiar scent. Well, there’s fantastic news: you can now wear that delightful fragrance! Thanks to the indie bookstore Powell’s Books, this beloved aroma has been transformed into a perfume.
Based in Portland, Oregon, Powell’s Books is a prominent chain of independent bookstores, and in a brilliantly Portland-esque move, they’ve bottled our cherished scent just in time for the holiday season. Introducing “Powell’s” by Powell’s — a limited-edition unisex fragrance available in a 1-ounce bottle, cleverly packaged in a faux book for $24.99.
A recent announcement revealed that Powell’s surveyed its customers about what they missed most while the City of Books was temporarily closed due to COVID-19. It turns out, their patrons longed for the comforting smell of books just as much as they missed browsing and reading them.
“Smell like a million books!” Powell’s proclaimed on Instagram. “Our limited-edition fragrance, Powell’s by Powell’s, captures the aroma of books with gentle hints of wood and violet. Preorders are now available on Powells.com, and it will hit shelves on November 27.”
The description of the fragrance is almost as enticing as the perfume itself: “Like the crimson rhododendrons in Rebecca, the intoxicating scent of old paper creates an ambiance brimming with mood and potential,” the website states. “Evoking a maze of books, secret libraries, ancient scrolls, and cognac savored by philosopher-kings, Powell’s by Powell’s transports the wearer to a realm of wonder and magic that was once only experienced in literature.”
And if you’re curious about how to wear this captivating scent, it’s more than just a spritz. The recommendation offers a whimsical touch reminiscent of Mr. Bean in Love Actually, who humorously exclaims how much more his gift is than just a bag.
“This scent contains the lives of countless heroes and heroines,” Powell’s writes. “Apply to the pulse points when seeking sensory comfort or a brush with immortality.”
You can pre-order the perfume online now, with in-store availability starting November 27. And if you’re passionate about books, consider joining the Home Insemination Kit Book Club, where you can enjoy reading with fellow moms—all while comfortably in your pajamas. This blog post fits nicely with our other post on home insemination here, which might pique your interest as well. For those on a fertility journey, check out Make a Mom, a great authority on the topic, and Resolve, an excellent resource for pregnancy and home insemination.
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In summary, Powell’s Books has crafted a unique unisex fragrance that encapsulates the beloved scent of books, allowing fans to carry a piece of their favorite reading spots with them. This limited-edition perfume is set to launch just in time for the holidays, making it a perfect gift for any book lover.
Keyphrase: book-scented perfume
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