In today’s world, turning on the news often evokes a multitude of heavy emotions: frustration, despair, and a sense of helplessness, as we witness a society riddled with hate and division. The tragic death of a Black man at the hands of law enforcement has thrust the Black Lives Matter movement into the spotlight, revealing a stark reality for many who remain oblivious to the significance of this cause.
This turmoil unfolds amid an ongoing global pandemic, making it feel like we are trapped in an unending nightmare. In such trying times, it’s natural to want to take action, to seek ways to contribute positively, and to push for meaningful change regarding the systemic racism, violence, and brutality that have persisted for far too long.
Merely voicing support is insufficient. A plethora of businesses, both large and small, are stepping up to proclaim #BlackLivesMatter. While it’s crucial to be wary of superficial gestures of support, we want to highlight a few brands that are genuinely committed to combating white supremacy and police violence in America.
Beauty Bakerie
A cruelty-free, Black-owned cosmetics brand, Beauty Bakerie was recognized as Best of Beauty by Allure in 2019. They are actively sharing ways to pursue justice for George Floyd.
Farmgirl Flowers
Renowned for their breathtaking floral arrangements, Farmgirl Flowers is dedicated to excellence for both customers and employees. Recently, they shared a poignant image of George Floyd with his mother, expressing the collective pain and the urgent need for action.
Glossier
The beloved makeup and skincare line, Glossier, announced on Instagram that they would be donating $500,000 to organizations advocating for racial justice, along with another $500,000 in grants to Black-owned beauty enterprises.
Netflix
As many have turned to Netflix for entertainment during quarantine, the streaming giant stated on its Instagram that it feels a “duty to speak up.”
Disney
This iconic brand also made its stance clear with an Instagram post declaring, “We must unite and speak out.”
Bombas
For every pair of socks sold, Bombas donates another pair to someone experiencing homelessness. They have pledged ongoing support for their Giving Partners while committing to monetary contributions as well.
Nickelodeon
In a powerful gesture, Nickelodeon went off-air for 8 minutes and 46 seconds—the duration of George Floyd’s tragic encounter with police—displaying a strong message to children across the nation.
The Mars Cheese Castle
A community-driven cheese factory and bakery in Wisconsin, The Mars Cheese Castle has faced threats following their support of #BlackLivesMatter. You can help by placing an order online.
Sesame Street
A childhood staple, Sesame Street offered comforting words on social media, reminding us of the importance of inclusion.
Etsy
For over a decade, Etsy has provided a platform for small businesses and recently announced a $500,000 donation to Borealis Philanthropy’s Black-Led Movement Fund, while matching employee contributions.
UOMA Beauty
This inclusive, Black-owned makeup brand has added a donation link on their Instagram to facilitate contributions for change.
Biossance
Sustainably focused, Biossance is actively encouraging their audience to get involved via social media.
Ben & Jerry’s
Famous for their delectable ice cream, Ben & Jerry’s has long been a vocal advocate for social justice, providing links to resources about systemic racism on their website.
LEGO
While stepping on LEGOs can be painful, their commitment is commendable: a $4 million donation to racial equality initiatives and the temporary suspension of marketing for police-themed playsets.
In this crucial moment, we must collectively support companies that bravely speak out, even at the risk of losing customers. Though we cannot erase centuries of oppression, we can make informed choices with our spending. Silence is no longer an option.
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In summary, a variety of businesses are stepping forward, showing that they stand firmly against racism and injustice while contributing to causes that promote equality. Their actions can inspire others to take a stand as well.
Keyphrase: Support for Black Lives Matter in Business
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