Are You Joining Blackout Tuesday? Skip the Hashtags

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If you’re taking part in Blackout Tuesday on social media, especially on Instagram, it’s crucial to avoid using specific hashtags that could overshadow essential resources for the Black Lives Matter movement.

Blackout Tuesday, a day initiated by activists to honor George Floyd and address systemic issues in the U.S., aims to reflect, mourn, and push for policy changes. The movement was spearheaded by two influential women in the music industry, Ava Johnson from a major record label and Leila Johnson from an independent music platform. They coined the phrase #TheShowMustBePaused to encourage a collective pause for meaningful discussions on how to uplift the Black community.

While the movement quickly gained momentum, many users have been tagging their posts with #BlackLivesMatter, which can inadvertently mute vital communications related to ongoing protests and resources.

Mental health advocate and activist Jordan Smith expressed concern on social media, stating, “While the intent may not be harmful, using the hashtag for black squares ultimately dilutes the core message. We rely on hashtags to keep people informed, so please refrain from using #BlackLivesMatter for these posts!”

When you use a hashtag on platforms like Twitter or Instagram, your post gets added to a chronological feed that people search to stay updated. Unfortunately, the influx of black square images under the #BlackLivesMatter tag has made it difficult for those seeking information about protests and community resources to find what they need.

Numerous activists and public figures are urging everyone to refrain from using the #BlackLivesMatter hashtag for Blackout Tuesday posts. It serves as a reminder that true activism goes beyond performative gestures; it must be rooted in action and long-term commitment.

If you genuinely wish to support the Black community, engage in meaningful work. Follow Black voices on social media—activists, writers, journalists, and policymakers—and listen. Educate yourself about allyship and acknowledge that this is an ongoing process. There is much work to be done.

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In summary, engaging in Blackout Tuesday requires a thoughtful approach. Avoid hashtags that may dilute the conversation and focus on being a supportive ally to the Black community by actively listening and learning.

Keyphrase: Blackout Tuesday participation

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