Mattel has found a heartwarming way to express gratitude to those on the front lines of the ongoing pandemic. As we witness the dedication of first responders—firefighters, emergency medical technicians, and healthcare professionals—alongside teachers, journalists, and essential workers, Mattel is stepping up to honor them. In a special initiative, for every Barbie Career doll sold, the company will donate one to the children of real-life heroes through the First Responders Children’s Foundation.
This initiative, part of the #ThankYouHeroes campaign, is active from May 14 to May 17, allowing customers at participating retailers like Target, Walmart, Amazon, and Kohl’s across all 50 states to contribute. Mattel aims to match individual purchases with up to 30,000 donated dolls, so if you’re looking to make a difference while bringing home a new Barbie, now’s the time to act fast!
Barbie has donned many hats over her extensive career, having taken on roles as diverse as an astrophysicist and a wildlife conservationist. With over 200 careers under her belt, there’s sure to be a doll that captures your child’s imagination, all while supporting children of frontline workers.
In case you miss the three-day window for the matching donation, there’s no need to fret. You can still purchase special edition #ThankYouHeroes Barbie dolls until May 31, with $15 from each online sale going to #FirstRespondersFirst—a fund dedicated to supplying protective equipment and essentials to frontline healthcare workers.
This initiative by Mattel is a fantastic way to support the heroes who tirelessly ensure our safety and access to essential services during these challenging times. Plus, it’s a wonderful opportunity to add some inspiring new Barbie career dolls to your collection.
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In summary, Mattel’s initiative to donate Frontline Career Barbie dolls to the children of first responders is a unique way to celebrate those who are making a difference during the pandemic. It’s not only a chance to inspire young minds but also to contribute to a meaningful cause.
Keyphrase: Frontline Career Barbie Dolls
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