For those who tune into the Super Bowl primarily for the commercials, this year’s lineup truly delivered an emotional punch. The advertisements ran the spectrum from hilarious to bewildering, but one particular spot left audiences reaching for the tissues—Google’s poignant ad featuring “Loretta.”
If you missed it, prepare yourself for an emotional journey. The ad opens with a gentle piano melody and a character typing the haunting phrase “How to not forget” into Google’s search engine. This simple search spirals into a heartfelt narrative where the narrator shares intimate details about Loretta, hinting at a deeper story filled with love and loss.
As the story unfolds, we learn that Loretta was the narrator’s beloved wife, who had recently passed away. With the aid of his Google assistant, he seeks to preserve the memories of their life together. He reminisces about Loretta’s quirky traits—her aversion to his mustache and her passion for traveling to Alaska. The Google assistant helps him recall cherished moments, showing pictures and playing their favorite movie, each detail drawing us further into their shared history.
The ad reveals the essence of their relationship, showcasing Loretta’s favorite flowers, her beautiful handwriting, and her affectionate sayings like “tickled pink.” In a touching moment, Loretta encourages her husband not to dwell on his grief, advising him to “get out of the dang house.”
The ad closes on a hopeful note, with the narrator reflecting on the joy of their life together, declaring to Google that he is “the luckiest man in the world.” While he finds solace in his memories, viewers are left wiping away tears after such a heartfelt tribute.
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In summary, Google’s “Loretta” ad not only tugged at heartstrings but also served as a reminder of the power of love and memory.
Keyphrase: Google Loretta Super Bowl ad
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