“Ladies and gents, I present the premiere of the @MountainDew #SuperBowl commercial,” Ross shared on her Instagram. “I got to remake #TheShining with @BryanCranston! Shut the front door! What do you think? As good as the original, maybe even better?” The dynamic duo expertly recreated the chilling scene where Jack’s face appears between the splintered door slats while his wife defends herself with a knife. In their version, Ross hilariously fends off Cranston with a shower scrub.
Instead of the chilling line, “Here’s Johnny!” Cranston exuberantly shouts, “Heeeere’s MOUNTAIN DEW ZERO SUGAR!” It’s wonderfully insane, yet in the most entertaining way possible. In a playful twist, Cranston also takes on the roles of the eerie twin girls in the ad.
For those who want to compare, you can check out the original scene from the film. While many brands are revealing their ads online in anticipation of the big game, Mountain Dew’s unique take on The Shining clearly stands out as a front-runner.
Other commercials released today include a charming Hyundai ad featuring new actors Jake Foster, Emily Grant, and Tim Lewis, showcasing their Boston accents while discussing “pawking their cahhhs.” Additionally, Jimmy Fallon teamed up with WWE’s John Cena in a comedic spot where he attempts to keep up with Cena’s intense workout regimen thanks to Michelob Ultra. Yet, it’s the Shining and Mountain Dew mashup that truly takes the cake.
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In summary, the collaboration between Tracee Ellis Ross and Bryan Cranston in this Mountain Dew ad brings an unexpected and entertaining twist to The Shining, making it a standout choice for Super Bowl viewers this year.
Keyphrase: Mountain Dew Super Bowl Ad
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