Disney is reportedly targeting Etsy shops that are selling unauthorized Baby Yoda merchandise, according to recent reports. When the adorable character from The Mandalorian surged in popularity, Etsy vendors jumped at the chance to offer everything from Baby Yoda apparel to DIY crochet patterns. With Disney slow to roll out official merchandise, these Etsy shops became the go-to for fans eager to get their hands on Baby Yoda goodies. However, it seems Disney has taken notice and is acting to protect its intellectual property.
Removal of Listings
The Verge has reported that multiple Etsy sellers have had their listings removed after complaints from Disney. One such shop, owned by a woman named Sarah, had her homemade Baby Yoda plushies taken down because she used terms like “Star Wars,” “Yoda,” and “The Mandalorian” in her descriptions. These phrases are trademarked by Disney, enabling the company to prevent others from profiting off its creations.
Another seller, Emily from Springfield, Missouri, faced a similar fate when her Baby Yoda dice bags were removed for the same reasons. In response, she has rebranded her product as “The Child dice bag,” a nod to the official title of the character. Likewise, a shop called CozyCrafts had to rename their plush dolls to “baby alien plush toys” to avoid further issues.
Disney’s Official Merchandise
While it’s not officially confirmed that Disney is systematically cracking down on unauthorized merchandise, this development aligns with the company’s recent release of official Baby Yoda toys. For instance, Build-A-Bear announced they would soon offer a stuffed Baby Yoda, reflecting the character’s immense popularity.
Etsy’s Response
Etsy has refrained from commenting on the takedowns, instead referring to its Intellectual Property Policy, which grants the platform the right to disable listings in response to intellectual property claims. Disney has also chosen not to respond publicly.
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Conclusion
In summary, Disney is reportedly pursuing Etsy shops selling unauthorized Baby Yoda merchandise, leading to the removal of several listings. Sellers are adapting by renaming their products to comply with Disney’s intellectual property claims.
Keyphrase: Disney Baby Yoda Etsy crackdown
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