This Clothing Store’s Sign Will Make You Question Society’s Progress

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Have we really reached a point where women need permission to make their own choices? It’s a perplexing thought that crossed my mind recently while strolling past a boutique in my hometown in Minnesota. The shop, called Chic Mamas, is owned by women and specializes in apparel, accessories, and charming home décor items. But what caught my eye was a sign in their window that boldly stated: “Your husband called, he said buy what you want.”

Excuse me? Did I really just read that? Is this sign suggesting that I need to consult my husband before treating myself to a new outfit? Should I complete his laundry and make his dinner before I even consider purchasing a new candle? Have we somehow time-traveled back to the 1950s without realizing it?

I tried to see the humor in this message, but it fell flat. The implication that women require approval from their spouses to spend money is not only outdated but also downright offensive. Modern women are resilient, hardworking, and capable. Many are the primary breadwinners for their families, juggling work responsibilities, household duties, and community engagements. They run marathons, support charities, and actively participate in their children’s lives. If they want to buy something from your store, they certainly don’t need anyone’s permission.

Women currently earn a majority of college degrees in the United States, spanning all levels from associates to doctorates. As nearly half of the American labor force, women are also responsible for owning around ten million businesses. Furthermore, about 70% of mothers with children under 18 years old are part of the workforce, with over 75% working full-time. This progression is beneficial not only for families but for the economy as a whole.

This sign is not just a faux pas; it is a regressive statement that suggests women need to seek approval before making personal purchases. While it is common for couples to discuss significant financial decisions together, the notion that women should ask for permission to buy for themselves is absurd. We are independent, intelligent individuals with our own financial means and the power of choice.

We don’t need anyone’s permission to make decisions for ourselves.

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In summary, it’s time to move beyond outdated notions and recognize the strength and independence of women today. We are more than capable of making our own choices without seeking approval from anyone.