In a surprising twist that might have you reevaluating your career path, Forbes unveiled its annual list of YouTube’s highest earners—and two of the top stars haven’t even reached the age of 8. Topping the charts is 8-year-old Jake Thompson, who amassed an astonishing $26 million from his toy unboxing videos and his extensive line of merchandise, which includes over 100 items ranging from toys to clothing. This marks his second consecutive year at the forefront of YouTube earnings, and he managed to increase his income by $4 million compared to the previous year. Thompson, who began his YouTube journey at just three years old, is quite the seasoned pro by now.
To give you a glimpse into the type of content that draws in 23 million subscribers to his channel, “Jake’s World,” consider this: his most viewed video, which has garnered an impressive 1.9 billion views, features him joyfully running around on an inflatable, collecting plastic eggs filled with toys.
But Jake isn’t the only young star cashing in on YouTube fame. Five-year-old Lily Martinez secured the No. 3 spot on Forbes’ list, with an impressive earnings figure of $18 million in 2019. Initially created by her parents to showcase her journey with cerebral palsy, her YouTube channel quickly captivated a wider audience. Today, “Lily’s Adventures” boasts over 107 million subscribers across seven channels and attracts lucrative endorsement deals. Her content typically involves family outings, playful moments with her pet cat, and fun-filled excursions, like her viral trip to the zoo in 2018.
The rest of the list includes prominent figures like Team Awesome at $20 million, and popular creators like Max and Leo at $17.5 million, along with others like Emily Star ($17 million), Tony Vlogs ($14 million), and Felix Plays ($13 million).
While these numbers might inspire dreams of instant fame and fortune, it’s crucial to remember that YouTube success is still the exception rather than the rule. Chris Stokel-Walker, a writer on internet culture, cautions that “the vast majority of YouTubers don’t make enough from advertising to break the poverty line,” emphasizing the fierce competition that continues to grow on the platform. Interestingly, a recent Pew Research Center study found that videos featuring children tend to receive almost three times as many views as other content types, suggesting that Ryan and Lily might be onto a lucrative trend.
However, changes are on the horizon. In September, YouTube announced new data practices for children’s content aimed at safeguarding young users, which may inevitably impact the earning potential of child YouTubers. If your child has a flair for unboxing toys or discussing games, it might be worth fostering their interest. With the popularity of YouTube among tweens on the rise, who knows what the future might hold? It’s hard not to think about how much fun it could have been for kids of the ’90s to share their passions online!
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In summary, two of YouTube’s top earners in 2019 were impressively young, with substantial earnings that reflect the lucrative nature of child-centric content on the platform. However, the road to success is fraught with challenges, and recent changes may affect future young creators.
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