Join the #MerengueForMoms initiative and help us reach our goal of donating ONE MILLION diapers to families in need. Here’s how you can participate:
- Grab your little one, partner, or a friend, and locate a box of Huggies®.
- Play the catchy tune “Suavemente” and showcase your best family-friendly dance moves on video.
- Challenge a friend to join in on the fun!
- Use the hashtag #MerengueForMoms when you share your video on Facebook, Instagram, or TikTok (or submit it directly here).
Remember to post your video by 12/31/19 with the #MerengueForMoms hashtag to be included in our count!
Keep videos under 30 seconds, please!
For every video posted with the #MerengueForMoms hashtag between 12/3/19 and 12/31/19, Huggies will donate 100 diapers to the National Diaper Bank Network, aiming to support the 1 in 3 families in America facing diaper need.
Understanding Diaper Need
Did you know that one in three American families struggles with diaper need? Approximately 5 million toddlers and babies under three years old live in low-income households (those earning less than 200% of the poverty line). Sadly, government assistance programs like food stamps do not consider diapers a basic necessity. This lack of access can severely impact the well-being of both children and parents, often forcing many to miss work or school because they cannot find childcare without sufficient diapers.
Founded with the support of Huggies, the National Diaper Bank Network (NDBN) works tirelessly to eliminate diaper need across the country, aiding around 200,000 children each month. Huggies has generously donated over 220 million diapers and wipes to the network since 2011, including 20 million this year alone. This movement aims to provide an additional million diapers for families in need. Each year, Kimberly-Clark and Huggies commit to donating 15 million diapers to member programs within the National Diaper Bank Network and an extra 5 million through retailer donation events.
Fun Facts About “SUAVEMENTE”
The anthem of the #MerengueForMoms initiative, “Suavemente,” was originally released in 1999 by Elvis Crespo. This track has been recognized as one of the most significant Latin songs of the last half-century by Billboard Magazine. Crespo has kindly allowed his music to be used for this charitable cause, which supports low-income families.
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In summary, the #MerengueForMoms initiative is a fun and impactful way to contribute to a great cause while enjoying time with your loved ones. Make sure to join in the dance challenge and help us reach our goal of one million donated diapers!
Keyphrase: #MerengueForMoms initiative
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