Once again, the John Lewis Christmas ad has arrived to evoke all the emotions — and this year is no different. You might not have anticipated shedding tears over a whimsical, cartoonish dragon, yet here we are. The UK retail giant is renowned for its annual holiday commercials, which never fail to stir strong feelings, and the 2019 installment is a masterclass in eliciting tears. Brace yourself: you may need a mountain of tissues.
In collaboration with Waitrose & Partners, John Lewis presents a heartwarming story featuring a little girl and her enthusiastic dragon companion, Edgar. The adorable tale of a girl and her fire-breathing best friend, who struggles with his fiery abilities, is so poignant that my dog rushed over to check on me as I began to sniffle. You’ve been warned!
Emotional Storytelling
How does John Lewis manage to hit the emotional mark year after year? Their ads feel like a cinematic experience packed into a brief 2-minute-and-30-second spot. This year, the narrative unfolds in a quaint English village, where we meet a spirited red-haired girl and her overly excitable dragon friend, Edgar. As soon as I laid eyes on his adorable, hopeful expression, I knew I was in for a tear-jerker, but the story soon escalated into heartbreak as Edgar struggles to fit in due to his fire-breathing mishaps.
The little dragon inadvertently melts a snowman, damages an ice-skating pond, and singes some beautiful holiday decorations the village had just set up. Amidst all the chaos, his loyal friend remains by his side, trying to include him in everything — which is already enough to send me straight to the land of tears. However, the conclusion of the story is where my heart truly breaks.
Despite being different from the other villagers, Edgar’s friend wants him to feel accepted. After the decoration incident sends him into hiding, she patiently waits outside his door. While baking treats, she discovers how Edgar can use his fiery breath for something good: to toast the Christmas pudding!
At the holiday dinner, everyone is delighted by Edgar’s unique talent, and he beams with pride. Excuse me as I wipe away the tears for the rest of the evening.
Musical Accompaniment
Set to a powerful cover of “Can’t Fight This Feeling” by Dan Smith from Bastille, the emotional weight of the ad intensifies, making it even harder to hold back the tears. Thanks, John Lewis — my day now consists of using half a box of tissues and sharing this heartwarming video with everyone I know.
Edgar’s enchanting story joins the ranks of other poignant ads from John Lewis over the years, which tend to go viral and tug at our heartstrings. We sincerely hope they continue this tradition; the holiday season wouldn’t feel complete without crying over a fictional dragon.
Further Reading
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In summary, the annual John Lewis holiday ad proves once again to be a touching narrative that captures the essence of friendship, acceptance, and the spirit of the season.
Keyphrase: John Lewis holiday ad
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