Once upon a time, beer was simply just that—beer. Sure, it came in various shades and styles, but the essence remained unchanged. Fast forward to the 2000s, and the world of brewing has transformed into a realm of creativity and whimsy. Enter Maryland’s DuClaw Brewing Company, in collaboration with Diablo Doughnuts, which is set to bring back its whimsical ‘Sour Me Unicorn Farts’ beer in 2020 after a brief debut earlier this year. Rest assured, no unicorns were harmed in the creation of this vibrant drink.
Contrary to what the name suggests, this brew contains no actual unicorns or, for that matter, any farts—sorry to burst your bubble! Instead, it features a playful blend of Fruity Pebbles cereal and edible glitter, making it one of the most Instagram-worthy beverages out there, shimmering under the light. According to early tasters, this glitter-infused sour ale offers a delightful tartness, a medley of fruity flavors, and a subtle biscuit hint, as detailed on their website.
Marketing Magic
What’s even more exciting than the beer itself is the clever marketing campaign that has taken social media by storm. Remember the viral image of singer Lizzo lounging in a bathtub filled with Skittles? Well, the head brewer of DuClaw and Diablo Doughnuts has humorously recreated that scene—this time in a tub overflowing with 32 boxes of Fruity Pebbles alongside the Unicorn Farts beer. His hilarious Instagram caption read, “100% that glitter beer. Coming: June 2020.🌈👅🌈 ⚡.”
Once this unique brew hits the shelves, be sure to grab it quickly, as it will only be available for a limited time. In the meantime, if you’re feeling adventurous, consider trying your hand at a DIY unicorn-themed drink by tossing some Unicorn Fruit Loops into a Budweiser for a fun twist. For more ideas and inspiration, check out our other blog post here.
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Conclusion
In summary, the ‘Sour Me Unicorn Farts’ beer is a playful blend of Fruity Pebbles and glitter, set to make a colorful return in 2020, backed by a memorable marketing campaign. Don’t miss your chance to try this limited-edition brew!
Keyphrase: Unicorn Farts Beer
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