In a delightful new initiative, LEGO is inviting individuals to donate their unused bricks to children who would cherish the opportunity to play with them. This innovative program, known as LEGO Replay, aims to ensure that kids from underprivileged backgrounds have access to these beloved toys.
How LEGO Replay Works
LEGO Replay encourages participants to gather their old bricks, whether they’re Duplo, small, or large, and send them to various children’s nonprofits across the U.S. The company makes it incredibly simple: just pack the bricks in a box, print a prepaid shipping label from their website, and arrange for either UPS or FedEx to pick it up right from your doorstep. Once the package arrives at the designated facility, the bricks will be sorted, cleaned, and prepared for donation.
LEGO’s Commitment to Sustainability
Tim Johnson, the Vice President of Environmental Responsibility at LEGO, notes that rather than discarding their LEGO bricks, most people tend to pass them down to future generations. However, many have expressed the desire for a responsible way to donate or dispose of them. “With Replay, families can easily contribute to something sustainable and impactful,” he states. This effort aligns with LEGO’s commitment to finding new homes for these toys, allowing them to be rebuilt and enjoyed once again.
Partnerships for a Greater Impact
The LEGO Group is partnering with organizations like Give Back Box, Teach For America, and the Boys and Girls Clubs of Boston to distribute the collected bricks. Teach For America will be the primary recipient, ensuring that countless classrooms across the nation receive these valuable resources. After the pilot program concludes in spring 2020, LEGO may consider expanding this generous initiative.
The Importance of Play in Learning
“Learning through play significantly influences a child’s cognitive growth,” remarks Sarah Thompson, the Chief Operating Officer at Teach For America. “Through play, kids hone their fine motor skills, foster creativity, and learn problem-solving teamwork. Unfortunately, not everyone has access to such enriching resources. LEGO Replay aims to bridge this gap by providing vital tools for educators.”
A Personal Connection
Monika Smith, the founder of Give Back Box, shares her excitement about this collaboration. “This partnership with LEGO is deeply personal for me. Growing up with limited toys, I know firsthand the joy that comes from play. What could be better than giving a child the gift of imagination?”
Learn More
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Conclusion
In summary, the LEGO Replay program provides a heartwarming opportunity for families to donate their unused bricks, fostering creativity and play in children who need it most, all while promoting sustainability.
Keyphrase: LEGO Replay program
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