In a remarkable expansion of her career portfolio, Barbie has added yet another profession to her lineup. Known for her versatility, she has donned a judge’s robe, marking her as a symbol of empowerment and ambition. The new Barbie Judge Doll, revealed as Mattel’s 2019 Career of the Year doll, encourages young girls to aspire towards impactful roles in society. “With over 200 careers since 1959, this year Barbie takes the stand as a Judge!” the company shared on social media. The doll is designed to inspire girls to pursue their dreams of making significant changes in the world.
The decision to create a Judge Barbie stemmed from a surprising statistic: only 33% of sitting judges in the United States are women. This insight, shared by Emma Johnson, the senior vice president and global brand general manager at Mattel, highlights the underrepresentation of women in the judiciary. By introducing this doll, Mattel hopes to motivate young girls who are interested in law and justice to keep their aspirations alive.
Judge Barbie comes complete with a classic black robe and a lace collar, and is offered in a variety of skin tones and hair colors. She also includes a gavel and a circular block, which children can use to imitate calling a courtroom to order and making important decisions.
Available for $12.99 at major retailers like Walmart, Target, and Amazon, Judge Barbie reflects Mattel’s commitment to evolving with societal changes. The company has also collaborated with GoFundMe to support girls in overcoming the “dream gap,” a phenomenon where girls begin to doubt their capabilities compared to boys as early as age five. Since 2018, Barbie has been active in the Dream Gap Project, which aims to provide resources and support to help girls maintain their confidence and ambitions. The proceeds from this initiative will benefit nonprofits dedicated to female empowerment, such as She’s The First and Step Up.
The introduction of Judge Barbie is not just a step forward for dolls but also part of a larger movement towards gender inclusivity in toys. This aligns with Mattel’s recent launch of the “Creatable World” line, which allows children to customize their dolls without adhering to traditional gender norms.
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In summary, the release of Judge Barbie not only expands her career horizons but also serves as a powerful reminder for girls everywhere that they can break barriers and pursue their dreams, whatever they may be.
Keyphrase: Barbie Judge Doll
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