In the past, wealth was easily identifiable. The affluent drove flashy cars, flaunted designer accessories, and sported wardrobes that were always in vogue—never a clearance rack in sight. Their wealth was a visible mark of status.
However, things have changed. While some still choose to showcase their riches, an increasing number of the wealthy prefer to keep their affluence under wraps. This new trend, referred to as “inconspicuous consumption,” involves spending on less visible luxuries—think organic produce, yoga classes, childcare, housekeeping, and premium healthcare. These choices contribute to a more comfortable, less chaotic lifestyle without the overt symbols of wealth.
This shift was explored in a recent episode of NPR’s Hidden Brain featuring sociologist Laura Miller, who introduced the term “aspirational class.” This group is characterized by higher education and choices that reflect a focus on lifestyle rather than material accumulation. Members of the aspirational class prioritize experiences over possessions, leading to a perception that their lifestyle is minimalist.
I can relate to this description. My home was notably organized, with empty closets and a spacious garage. I didn’t consider myself materialistic—I rarely shopped for pleasure and preferred to buy only what I needed. I believed I was financially savvy, even frugal.
But after a significant change in our circumstances, I had to carefully analyze our expenses. I discovered that while I wasn’t purchasing many tangible items, our dining out habits were costing us around $1,000 a month. We had high-speed internet, monthly pest control, a housekeeper, a security system, and multiple streaming subscriptions.
It was a revelation to realize that I was a privileged individual under the illusion of being thrifty. It’s easy to manage finances well when you have ample resources to begin with. There’s nothing inherently wrong with my lifestyle choices—outsourcing certain tasks can be quite beneficial. However, I needed to recognize that my seemingly simple life was a privilege afforded by my financial situation.
Laura Miller’s insights echoed my experience: “Everyone just assumed this was normal, without questioning it.” The lifestyle choices that seemed standard to me were not available to many others, underscoring the disparities in access to resources. The ability to delegate various aspects of life has allowed me the freedom for self-care and other pursuits.
Being a part of this aspirational class isn’t wrong; everyone has the right to structure their lives as they see fit, provided it doesn’t harm others. However, it’s crucial to avoid assuming that one’s way of living is the standard or to judge those who don’t have the same resources—like a tidy home or a nanny—because many hardworking individuals don’t have access to such luxuries.
So, if you find yourself enjoying overpriced lattes, regular yoga sessions, and a clean house, it may be time to take a moment to recognize your privilege. I certainly had to. For more insights on navigating the journey of parenthood, check out our piece on couples’ fertility journeys. Additionally, if you’re interested in home insemination, BabyMaker offers a wealth of information. For more on pregnancy and related topics, Healthline is an excellent resource.
In summary, it’s important to reflect on the realities of privilege in our lifestyles, recognizing that what may seem normal for some is unattainable for others.
Keyphrase: Financial Privilege
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