In a baffling move, a clothing brand named Plus Size Baby has taken advertising to an entirely misguided level in their attempt to reach plus-size women. Marketing teams, take note: this is a prime example of how not to sell your products. Featuring thin, straight-sized models in their promotional photos for plus-size clothing is not just a misstep—it’s downright offensive.
Imagine the confusion and frustration of browsing a site dedicated to plus-size offerings only to see a size zero model flaunting underwear that is, let’s be honest, far too large for her. This particular pair of underwear comes in sizes L-3X, yet here we have a model with a perfectly airbrushed thigh gap, underscoring how absurd this marketing strategy is.
Did a human—likely a man—actually approve this? The backlash was swift, especially on Twitter, where users reacted with incredulity to the brand’s earnest promotion of “sexy lace panties for plus-size women.” The irony is palpable and the response was exactly what one would anticipate.
Plus Size Baby also fell short in their swimsuit promotions, opting not to use plus-size models there as well. One look at their purportedly plus-sized monokini and you might wonder if you’re expected to believe it’s meant for someone of that size. Returning to the topic of underwear, I can’t help but note how they seem to resemble the mesh garments I wore post-delivery—the difference being these come with a designated patch for larger pads, a small relief amid the ridiculousness.
The notion of advertising plus-size clothing with thin models is not only absurd but also deeply problematic. There are countless plus-size models available who miss out on opportunities due to misguided marketing decisions like this one. As a plus-size woman, I can attest to the frustration that arises from seeing a thin person in clothing meant for me. It’s insulting and belittling, and frankly, it shouldn’t be happening in this day and age.
Marketing to women of all shapes and sizes isn’t as complicated as some brands make it out to be. It’s time to elevate the conversation and do better, Plus Size Baby.
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In conclusion, the advertising tactics used by Plus Size Baby serve as a cautionary tale about the importance of appropriate representation in marketing. Let’s hope they—and others—learn from this misstep.
Keyphrase: plus-size underwear advertising
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