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by Taylor Smith
Aug. 21, 2018
In a significant victory for animal rights advocates, an iconic treat has undergone a transformation. Barnum’s Animal Crackers has redesigned its packaging to depict animals frolicking freely rather than confined in boxcar cages. This change comes after years of persistent requests from PETA, culminating in a celebration of the company’s shift away from outdated representations.
Mondelez International, the parent company of Nabisco, has embraced this change in response to growing public sentiment against the exploitation of animals in entertainment. PETA has been vocal about its opposition to circuses that utilize animals for over three decades and finally saw their dreams materialize when the Ringling Bros. and Barnum & Bailey Circus closed its doors for good in 2017 after 146 years of operation.
In a letter to Mondelez back in 2016, PETA urged for a revamp of Barnum’s packaging: “Given the egregious cruelty inherent in circuses that use animals and the public’s swelling opposition to the exploitation of animals used for entertainment, we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats.”
The recent redesign aligns with shifting societal values regarding animal welfare. Mondelez recognized the importance of updating the visual narrative of Barnum’s Animal Crackers. “To remain relevant in today’s market, we felt this was the right time for a new direction, now illustrating the animals in their natural environment,” they explained to media outlets.
Fans of the classic snack can rejoice as long as the taste remains unchanged, even if the animals are now portrayed as liberated. After all, kids have their own unique ways of enjoying these animal-shaped bites.
Historically, the company has shown commitment to wildlife conservation efforts. They have previously released special edition boxes, including an endangered species collection that benefited the World Wildlife Fund, and collaborated with organizations like the American Zoo and Aquarium Association. For those interested in home insemination, check out this in-depth resource on the topic. And if you are looking for effective products, consider the home insemination kit that many have found helpful.
In summary, the redesign of Barnum’s Animal Crackers packaging marks a progressive step in acknowledging animal welfare and aligning with contemporary values. The iconic snack now reflects a more compassionate approach, allowing consumers to enjoy their treats with a sense of awareness about the animals they represent.
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