Aerie, the lingerie brand under American Eagle, is making headlines with its latest campaign that champions inclusivity and representation. Departing from traditional marketing norms, Aerie has showcased models with a variety of disabilities and health conditions. This shift is not just refreshing; it’s essential, as women across social media platforms are celebrating the visibility of diverse body types in mainstream advertising.
One of the models featured in the campaign, Emily Carter, expressed her excitement on Twitter, sharing images from her photoshoot. “Aerie just revealed some of my photos! Check out this incredible representation of disability!” she exclaimed. “I’m still in awe that this is me!” Along with Emily, the campaign includes a cancer survivor, an athlete with Down syndrome who is also a Paralympian, and a model living with fibromyalgia. And in a bold move, Aerie even included a shot featuring armpit hair—a testament to their commitment to authenticity.
The response has been overwhelmingly positive, with many women sharing their joy at finally seeing themselves represented in advertising. If you visit Aerie’s website, you’ll find an array of women modeling their lingerie, reflecting an impressive spectrum of diversity. Models include those who are bald, older, and even a model with vitiligo, all challenging the narrow standards typically seen in the industry.
Aerie has a history of promoting body positivity and self-acceptance. Four years ago, the brand made a significant change by eliminating photo retouching, which aligns with their mission of encouraging all women to embrace their authentic selves. Jennifer Foyle, Aerie’s Global Brand President, remarked, “We are dedicated to making every girl feel good about who they truly are. The #AerieREAL movement has evolved into a powerful force for body positivity and empowerment.” This initiative inspires women to support one another and recognize their own roles as positive influences.
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In summary, Aerie’s latest lingerie campaign stands out for its remarkable inclusivity, showcasing a diverse array of models that reflect real beauty. The brand’s commitment to body positivity sends a strong message, encouraging women everywhere to love themselves and each other.
Keyphrase: Aerie lingerie campaign inclusivity
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