The landscape of the American Dream has shifted dramatically. Factors like the decline of the middle class, skyrocketing health insurance costs, rising childcare expenses, and the absence of paid maternity leave have made it tough for many families to maintain a comfortable lifestyle. The days of thriving on a single or even dual income seem distant, and while we may not see a return to the idyllic ‘70s anytime soon, the hustle is real for most of us.
Whether it’s driving for ride-share apps, couponing, or even selling plasma, many people are diversifying their income streams to stay afloat. Enter Multi-Level Marketing (MLM) businesses.
Initially, when friends began reaching out to sell products on social media, I felt a strong aversion. I quickly distanced myself from those Jamberry groups and unfollowed anyone pushing weight-loss drinks. However, I was hustling in my own way. After 15 years running my public relations and writing business, I authored a book and explored affiliate marketing on my blog. Yet, it was still not enough.
For traditional small business owners, the roller coaster of financial highs and lows is familiar. We’ve all faced moments of uncertainty—unexpected medical bills, the desire for a family vacation, or the cost of extracurricular activities for our kids. Launching your own product line or starting a restaurant can feel like an uphill battle that many can’t afford. Fortunately, with most MLMs (and I’m not referring to those with exorbitant start-up fees), you can dive in without the fear of financial ruin.
Five years ago, a close friend introduced me to a new mission-driven MLM company. I was intrigued but terrified of how it might affect my reputation. Would it label me a failure in the eyes of my peers? I hesitated and ultimately passed.
Yet, years later, I reconsidered. I discovered an MLM that resonated with my values, offering products I was genuinely passionate about. The investment was minimal—less than a dinner for two at my favorite restaurant—and the company would handle product development and marketing.
So, I took the plunge and messaged you on Facebook, even if we hadn’t spoken since camp. You might have ignored me or even told me to back off, but perhaps you switched to cleaner, safer products and thanked me. It’s those moments of gratitude that drive my passion, while the negativity is something I’ve learned to let go.
Let’s be real—some of my closest friends are my harshest critics. They love their Sephora products and want no part in my venture. That’s okay; they still support me in countless other ways. I do the same for friends in MLMs or other sales that don’t align with my preferences. I may browse their catalogs or politely decline, offering them my support in other ways.
Here’s a thought: if you’re going to spend money on a spatula, handbag, or skincare product, wouldn’t you prefer to try something from a friend rather than a big-box store?
There’s a common misconception that MLM sellers don’t earn much from their purchases, but that’s not necessarily true. I earn up to 35% on my sales, and there’s no obligation to buy inventory. If I decide to step away, I can simply take my products with me—no penalties or overflowing garage of unsold merchandise.
If MLM isn’t your cup of tea, that’s perfectly fine. It’s not for everyone. You need to be outgoing, passionate about the products, and willing to embrace some social risk. While some may not approve of what you’re doing, the benefits can outweigh the drawbacks. Personally, I’ve found it easier to manage my bills, encouraged friends to switch to healthier products, donated to causes I care about, and expanded my social circle significantly.
Some people have chosen to consult with me instead of making a trip to the high-end makeup counter while our kids played. Others have become fans of my writing and even purchased my book.
I might not become an MLM millionaire, but this venture brings me joy, and my clients are satisfied. Given my quirks, like road rage and immune deficiencies, this side hustle fits me perfectly.
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In summary, embracing the MLM journey can be a powerful way to support your financial goals and personal interests. If it resonates with you, don’t hesitate to explore it.
Keyphrase: MLM Saleswoman Insights
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