Lucky Charms is bringing a sprinkle of enchantment to breakfast with the addition of a new unicorn-shaped marshmallow, marking the first new marshmallow design in a decade. Whether you’re a kid or just a kid at heart, there’s no denying the allure of those vibrant marshmallow pieces. Recently, I found myself diving into a box and foraging for the marshmallows to satisfy my sweet tooth. And now? It’s about to get even more whimsical with the addition of these delightful unicorns.
That’s right! Take a moment to catch your breath before racing to the nearest grocery store. The unicorn marshmallow is set to become a permanent fixture alongside the familiar shapes we already adore. Lucky Charms has announced that these magical unicorns are starting to hit store shelves already, with broader availability expected in March, just in time for St. Patrick’s Day. Perfect timing for my annual baking adventure, where I whip up vanilla cupcakes topped with light green frosting and a sprinkle of Lucky Charms marshmallows. Feel free to borrow that idea; it’s a showstopper!
Lucky Charms revealed to us that the inspiration for this new marshmallow shape came from kids, which is not surprising—after all, who doesn’t love unicorns? But let’s be honest, as moms, we might just love them more, as evidenced by our choices in cakes and slippers. We can’t wait to load our grocery carts with these whimsical additions!
Mark Thompson, the new marketing manager at Lucky Charms, shared in a press release, “Our aim is to create a cereal that families will cherish while igniting imagination and fun for all ages. After a decade, we decided to introduce a new charm inspired by the voices of children. They expressed their love for the magical unicorn, and we listened.”
In a bittersweet twist, the hourglass marshmallow will be phased out to make space for the unicorns. Each box will now feature hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons, and of course, the magical unicorns. Because let’s face it—unicorns make everything a little more special.
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In summary, Lucky Charms is adding a fresh and exciting unicorn marshmallow to its lineup, replacing the hourglass marshmallow for the first time in 10 years. This new addition is set to inspire joy and imagination for cereal lovers of all ages.
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