Remember the carefree days of first grade? Those whimsical moments filled with juice boxes, snack time, and perhaps indulging in a bit of mischief? Well, for one six-year-old named Alex from the YouTube channel Alex’s Toy Adventures, those days have also included a staggering $11 million in earnings last year, landing him in the eighth spot on Forbes’ list of the world’s top YouTube earners.
For those of us who might still be adjusting to this new era, the term “YouTuber” can feel a bit foreign. However, the financial potential of being a popular YouTuber can provide generational wealth for families. Forbes began tracking the highest-paid YouTube stars in 2015, with the Swedish gamer PewDiePie taking the crown that year with $12 million in earnings before taxes. Fast forward to this year, and the title went to 26-year-old gamer Daniel Thompson (known as DanTDM), who made $16.5 million. Alex, the toy reviewer with over 10 million subscribers, has now made his debut on this list, ensuring he won’t have to work a traditional job in the future—what a relief for his retirement planning, right?
Alex’s parents launched his channel just two years ago in March 2015, starting from very humble beginnings. As noted in an article by The Washington Post, “When his parents first began recording videos, the three-year-old barely had any views.” His initial foray into YouTube involved simply unboxing and playing with Legos. Not much engagement there, huh?
The inspiration for these toy review videos came from Alex, who was an avid viewer of similar channels. In an interview with TubeFilter, his mother remarked, “One day, he asked, ‘Why aren’t I on YouTube when all the other kids are?’ That prompted us to create the channel.”
In my day, it was uphill both ways to school, newspapers for shoes, and endless squabbles over the best seat in the house. Yet, it’s hard to deny that it’s mind-boggling to think a six-year-old is posting videos almost daily featuring him playing with toys, garnering around 8 billion views last year, and raking in about a million dollars monthly.
This phenomenon is only growing, as evidenced by Forbes reporting that the top ten YouTubers collectively earned $127 million last year—up from $70.5 million in 2016, marking an 80% increase in earnings in just one year. Alex, here’s hoping your great-great-great-great-great-grandchildren benefit from those college funds.
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In summary, it’s astonishing to see how a six-year-old can thrive in the digital landscape, turning playtime into a lucrative career with staggering earnings. The rise of YouTube stars continues to redefine what success looks like today.
Keyphrase: YouTube child millionaire
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