Starbucks has truly outdone itself! On December 6th, the coffee giant unveiled its largest location ever in Shanghai, a dazzling 30,000-square-foot coffee paradise. This impressive venue boasts an astonishing 88-foot coffee bar, multiple beverage stations, and an array of unique flavors, such as smoked butterscotch and vanilla bean breve, that are sure to excite any coffee aficionado.
According to the official Starbucks announcement, the new location aims to provide a “multi-sensory coffee experience.” Visitors can utilize an augmented reality app to explore various sections of the store, enriching their visit with interactive information.
For those whose cravings extend beyond coffee, the menu also includes Italian pastries, beer, wine, spirits, and even a 3-D printed tea bar. Not quite sure how that works, but who can resist delicious pastries?
If hopping on a plane to Shanghai is a bit too ambitious right now, don’t fret! There are plenty of mouthwatering images to feast your eyes on.
It’s quite fitting that the largest Starbucks would open its doors in China, as Shanghai alone is home to an astounding 600 Starbucks locations—more than any other city globally. Across China, there are 3,000 Starbucks, and a new store pops up every fifteen hours. That’s some serious coffee expansion!
But don’t worry, America isn’t falling behind. Starbucks has plans to launch a four-level Roastery in Chicago in 2019, which Executive Chairman, Tom Bennett, describes as the “Willy Wonka of coffee.” He also teased visitors can look forward to “theater and romance and something experiential.”
So, it seems Starbucks is on a mission to become the ultimate destination for caffeine, entertainment, and possibly even romance.
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In summary, Starbucks has launched its largest outlet in Shanghai, featuring a monumental coffee bar and a plethora of unique offerings. The interactive experience aims to engage coffee lovers in new ways while the U.S. prepares to catch up with exciting developments.
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