When it comes to parenting and societal issues, one topic that demands our attention is the stigma surrounding sexual assault. Did you know that a mere 20% of female college students who experience sexual assault choose to report it to authorities? This startling statistic is one of the main reasons the It’s On Us campaign was initiated back in 2014. This national movement aims to eradicate sexual assault and raise awareness about its impact.
Recently, It’s On Us released an impactful public service announcement (PSA) that highlights the absurdity of blaming survivors for the actions of their attackers. The timing of the videos coincided with the 23rd anniversary of the Violence Against Women Act, which was championed by none other than former Senator Joe Biden. This legislation significantly increased the support services and shelters available for victims across the nation.
Powerful Messaging in PSAs
In one of the eye-opening videos, a baker meticulously decorates a beautiful wedding cake when a hotel staff member barges in, punches her fist into the cake, and begins to eat it. “It looks so delicious,” she exclaims, leaving the baker stunned. When he protests her rude behavior, she shifts the blame onto him, saying, “You made it so tempting with that Tahitian vanilla icing and those lovely flowers. It’s like you were inviting me to taste it.”
The It’s On Us campaign produced three unique PSAs, all centered on the same critical message: we must stop victim-blaming. Co-creator Lila Johnson expresses her frustration with the idea that “people shouldn’t be held accountable for acting on an uncontrollable impulse.” She crafted these sketches to illustrate the flaws in such reasoning through relatable scenarios.
“My mouth may water when I enter a candy store, but that doesn’t give me the right to snatch a handful of chocolates and blame the clerk for having them on display,” she explains. Questions like “Were you drunk?” or “What were you wearing?” unfairly shift blame from the perpetrators to the victims, discouraging them from coming forward and reporting their experiences. Welcome to the societal stigma surrounding sexual assault.
Positive Reception and Future Initiatives
While the comparison might seem a bit cheeky, it effectively underscores the flawed logic many survivors face. “The feedback has been overwhelmingly positive,” says Johnson, who hopes to produce more PSAs in the future. “These messages resonate not just with college students, but with a wide audience.”
The current It’s On Us initiative is timely, especially in light of recent announcements by Secretary of Education Alex Martinez to review protections for campus sexual assault survivors under Title IX. This move raises concerns about the rights of those accused of assault overshadowing the rights of survivors.
Engaging in the Solution
We all have a role to play in dismantling the stigma of sexual assault and victim-blaming. Thanks to organizations like It’s On Us, there are various ways to engage and contribute to the solution. Whether through organizing events, pledging support, or creating your own PSAs, it’s on us to champion the significance of consent, intervention, and survivor advocacy in cases of sexual assault.
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Conclusion
In summary, the It’s On Us campaign effectively challenges the misguided notion of victim-blaming through powerful and relatable messages. It’s crucial for us to support survivors and foster an environment of understanding and justice.
Keyphrase: victim-blaming in sexual assault
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