When it comes to inclusivity in fashion, the mantra #AllMeansAll rings true for designer Kelly Sanders. She launched SmartGlamour in 2014 to challenge the pervasive negative body image that often dominates women’s representation in the fashion industry. The societal pressure to conform to a narrow definition of the “ideal” body type can leave many feeling inadequate. However, SmartGlamour aims to prove that beauty exists beyond these constricting standards, offering stylish and high-quality apparel for all.
SmartGlamour’s range includes separates, dresses, and intimates spanning sizes from XXS to 6X, with each piece crafted to provide a perfect fit. If you find yourself needing adjustments—be it a torso modification or longer sleeves—SmartGlamour offers customizations for an additional cost. After all, who wouldn’t invest a little more for clothing tailored specifically for their unique body?
As Sanders shared in a recent interview, “SmartGlamour tackles media misrepresentation and sizing issues directly by 1) offering clothing from XXS–6X and adding custom options, ensuring it’s accessible for everyone, and 2) featuring models of diverse sizes, shapes, and abilities, so customers can see someone who reflects their own identity.” This approach fosters a sense of belonging and comfort, allowing individuals to find clothing that genuinely works for them.
Sanders emphasizes that many people, regardless of size, face challenges in finding clothing that fits well—80% of individuals report this struggle. With the rise of vanity sizing, it’s nearly impossible to know what size one truly wears, as it can vary significantly between retailers. The one-size-fits-all model prevalent in most chain stores leaves little room for individual nuance, while unrealistic measurements used for “universal” sizes can further complicate the search for well-fitting garments.
Diversity is a fundamental principle at SmartGlamour, deeply woven into its foundation. Sanders highlights that while her focus is on women, femmes, and gender nonconforming individuals, it is crucial for these communities to see themselves represented. The fashion industry often overlooks these identities, favoring a narrow portrayal dominated by thin, white, hypersexualized models. This misrepresentation sends harmful messages to girls, women, and femmes, suggesting they are somehow inferior if they don’t meet these unrealistic standards.
Although there is a growing movement among brands to diversify their advertising, it remains insufficient. SmartGlamour, primarily driven by social media, showcases models of all shapes, sizes, and abilities. Recently, a customer expressed her joy upon seeing a model using a cane in SmartGlamour’s promotions, stating that she had never felt represented in the fashion world before. Such feedback underscores the critical need for more inclusive representation.
SmartGlamour is not just about fashion; it stands as a powerful movement advocating for visibility and acceptance for women, femmes, and all marginalized identities. It champions the belief that everyone deserves to be seen and valued, regardless of their size or ability. #AllMeansAll.
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In summary, SmartGlamour is leading a revolution in women’s fashion, creating space for all body types and identities to be represented and celebrated. With custom options and a commitment to inclusivity, it empowers individuals to embrace their unique beauty.
Keyphrase: SmartGlamour inclusive fashion
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