For many families, a trip to the movies can really take a toll on the wallet — and we’re not just talking about the kids’ cravings for overpriced snacks. With an average ticket price hovering around $9, taking a family of four (or more) to see a film can quickly add up.
Enter the game-changer: a subscription service priced at just $9.95 a month for (mostly) unlimited movie access. This buzzworthy offering, known as MoviePass, was conceived by a former Netflix executive, Alex Turner. Previously, subscribers paid $15 a month for just two movie viewings, making the new price a significant shift. For that low fee, members can watch one movie each day at virtually any theater in the U.S. that accepts debit cards—over 91% of theaters, according to MoviePass. While Imax and 3D screenings aren’t included, the selection is extensive.
Members can use MoviePass on a month-to-month basis without cancellation fees. Each family member must have their own membership, but with single tickets nearing $10, it’s easy to justify the expense after just two visits in a month. MoviePass reimburses theaters for the full price of each ticket.
However, the movie industry isn’t thriving; the top four cinema chains, led by Cineworld, have recently lost a staggering $1.3 billion in market value due to a sluggish summer. MoviePass aims to turn this around by building a large subscriber base to gather valuable data on viewing habits, similar to how Facebook and Google operate. “The more we understand our viewers, the better we can tailor our offerings,” says CEO Max Greene, who oversees a majority stake in MoviePass.
While Greene acknowledges that this data collection is still “years away,” the immediate goal is to encourage more people to visit theaters. “People genuinely want to see films more often,” Turner emphasizes. “They just find the ticket purchase process cumbersome.” As a parent of two kids who love munching on popcorn and candy, I can relate. Our family enjoys going to the cinema, but the overall cost can deter us from frequent outings. For us, not many films justify the $80-ish expense considering tickets and treats. Typically, we wait for Blu-ray releases or streaming options like Netflix. Even if just my partner and I signed up, the savings would encourage us to go more often — and who doesn’t love a good movie date night?
Before diving in, check here to see if MoviePass is available in your local theaters. Just a heads up, their website is experiencing heavy traffic due to the new pricing and may be a bit slow.
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Summary:
MoviePass offers an enticing subscription service for just $9.95 a month, allowing users to enjoy one movie each day at participating theaters across the U.S. This initiative aims to entice more moviegoers amid declining theater revenues. Families looking to save on entertainment costs may find this option appealing, especially when snacks and tickets can add up quickly.
Keyphrase: unlimited movie subscription
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