Perfect for our delicate lady hands.
Cards Against Humanity seems to have caught onto a long-standing marketing trend—slap a “for her” label on a product, make it pink, and voila, you can charge extra. But the way CAH embraces “the pink tax” is actually quite amusing.
Today, the infamous party game for the unconventional announced the launch of Cards Against Humanity for Her. They’re quick to clarify that the content is exactly like the classic version sold in a black box—just a vibrant pink and $5 pricier. Because, of course. They tout it as “so adorable.”
On their website, the marketing team throws out a pitch aimed squarely at women, appealing to what countless marketing studies suggest we simply can’t resist. “Everyone knows it’s annoying when the guys retreat to the parlor to discuss the economy and other pressing matters. What are we ladies supposed to do?” The answer? Grab this cute game to complement our favorite cocktails.
It’s just another addition to our collection of overpriced pink items. I can’t be the only one who carries a plastic pink banana and whimsical pink butterflies alongside my other essentials.
They really tug at our heartstrings, playing into the stereotype that women are emotional beings. CAH reminds us that “It’s trendy, quirky, and takes mere minutes for us ladies to grasp. The cards are soft and won’t slip from our hands. Perfect for Margarita Nights!” Because who wants to risk a broken nail?
This is the party game we can count on—no matter the occasion. It might even make us look younger and more attractive!
The company even provides a handy Q&A to justify the price hike for this pink version of the game. For instance, why the extra $5? “Because we’re worth it.” Naturally.
Even if you own the original game, CAH makes a compelling argument for splurging $30 on the pink edition. “Treat yourself! Say yes to the dress. Find the best color that compliments your skin tone. Stay in with the girls.”
I’m reaching for my pink credit card as I type. Not joking, it’s bright pink. They understand their audience!
If you need more convincing, their final pitch is nearly impossible to resist: “It’s adorable. It’s cute. Self-care. Take time for yourself. Chia bowl. Perfect on your coffee table or bookshelf. Watch What Happens Live with Andy Cohen. Brunch. Cheat day. Nasty women. Yaaaaaaas queen! Good vibes only. Activated charcoal. Gender Reveal Party. Avocado face peels. You’re such a Miranda. Paleo.”
By this point, you might be feeling annoyed or suspecting there’s a catch. Well, there is—an exciting one. In a press release, CAH shared the inspiration behind their “new” product. “We crunched the numbers and discovered that women buy over 50% of games,” explained community director Lily Grant. “It’s 2017; women deserve a seat at the table, and nevertheless, she persisted. That’s why we created Cards Against Humanity for Her. It’s trendy, stylish, and easy to understand. And it’s pink.”
The best selling point? “Women love the color pink,” adds Grant.
Additionally, all profits from this whimsical product go to Emily’s List, a non-profit organization focused on electing pro-choice Democratic women to public office.
So there you have it—a perfect reason to treat yourself, guilt-free.
If you’re interested in this limited-edition set, it retails for $30 on the CAH website, where they also offer two new expansion packs: the Weed Pack and the Period Pack, both priced at $5.
Shut up and take our money. From our charming pink wallets, of course.
This article was originally published on July 11, 2017.
Summary:
Cards Against Humanity has launched a new pink version of their classic game, marketed specifically to women and priced $5 higher. The game retains the same content as the original but embraces the playful stereotype of appealing to women. The campaign highlights various trendy themes and even supports a good cause by donating profits to a pro-choice political organization. This humorous twist on the “pink tax” invites women to indulge guilt-free.
Keyphrase:
Cards Against Humanity for Her
Tags:
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