If you’re a fan of chic yet budget-friendly furniture and those irresistible Swedish meatballs, we have some exciting news for you! IKEA is set to make your online shopping dreams come true. Say goodbye to those early morning store runs and hello to the joy of shopping in your pajamas, sans makeup.
IKEA Chief Executive Lars Anderson recently shared with reporters that the company is keenly aware of the rapidly changing retail landscape. In 2018, they plan to begin testing new online ordering options, and it seems highly likely that Amazon will be a key player in this venture. With Amazon’s significant push into home furnishings and its recent launch of a site reminiscent of Etsy for handcrafted home goods, a partnership with IKEA would be a natural fit.
Currently, while IKEA offers a few products on its own website, the selection is quite limited. As someone knee-deep in a redecorating project, I can vouch for the frustration of finding your desired item unavailable online or facing outrageous shipping fees that delay your purchases. Teaming up with Amazon would alleviate these issues, especially for Prime members who relish the perks of speedy two-day shipping. “On digital platforms, we only sell our products through our own website, but we recognize the shifting competitive landscape,” Anderson commented. And let’s face it; the online furniture shopping realm is crowded with names like Wayfair, Target, and West Elm.
“Designing, producing, and distributing our own unique line gives us a significant edge,” Anderson explained. With a reported 7% increase in sales last fiscal year, reaching $38 billion, it’s hard to imagine that number not soaring once online shopping becomes a reality. Plus, the ease of purchasing will help us forget the often cumbersome process of assembling IKEA furniture.
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In summary, the prospect of IKEA selling online, potentially through Amazon, is on the horizon. This shift promises to enhance convenience for shoppers everywhere while allowing IKEA to expand its reach in the competitive furniture market.
Keyphrase: IKEA Amazon partnership
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