New clothing line provides options that are “just right” for girls.
Anyone who has ventured into the world of shopping for little girls’ apparel knows the limited choices available: typically short, tight, and often pastel. It’s a wild notion, but not every girl is drawn to outfits adorned with hearts, flowers, or princesses.
Frustrated with the lack of variety, Emily Jacobs launched a new clothing line called “Girls Can Be,” inspired by her daughter and niece, Lily and Ava. They expressed a desire for clothing that was free from frills, “no bows,” and definitely “NO sparkles.” Instead, they wanted to engage in activities like climbing trees, building with blocks, and playing with trucks, Jacobs noted.
When she couldn’t find anything that met their needs, Jacobs took matters into her own hands. She gathered clothing for boys and girls from ten major retailers, all catering to similar sizes and ages, and meticulously measured them. Her findings were eye-opening: girls’ shirts were one to three inches narrower, sleeves were shorter, and girls’ shorts were often just a third of the length of boys’.
Some might argue that boys are generally larger, which explains the differences. However, according to KidsHealth.org, girls typically surpass boys in height until around age nine, as they enter puberty earlier.
Reflecting on her own childhood, Jacobs recalled being a tomboy who climbed trees and played kickball in whatever short-shorts and sparkly shirts she could find—options that dominated even in the 70s. “Sure, I dabbled with dolls occasionally, but that didn’t mean I wanted to dress like one,” she said.
“We believe that girls and boys share more similarities than differences,” Jacobs explained. “They are children with diverse interests, from dinosaurs to cats and sports to dance, and they deserve clothing that mirrors their personalities. Clothing is a critical avenue for kids to express their individuality.”
In 2013, Jacobs, along with her siblings, launched “Girls Can Be,” a brand focused on providing an “in-the-middle” fit for girls. Their offerings include a range of colors and themes, steering clear of the usual princess and glitter motifs, allowing girls to represent their interests rather than their bodies.
The response was incredibly positive. Jacobs quickly sold out of nearly all the items from their initial launch, scrambling to produce more. “Clearly, parents were eager for clothing that challenged gender stereotypes and provided girls with more expansive choices than what mainstream retailers offered,” she remarked.
So, what’s next for this innovative brand? “We have a long wishlist of new styles we’d love to introduce, knowing that girls need various items with our signature ‘in-the-middle’ fit—swimsuits and pajamas are at the top,” Jacobs shared. “You can count on seeing more styles of longer shorts next summer.”
We’re excited to see where this trailblazing company goes from here.
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Summary: Emily Jacobs, frustrated with the limited clothing options for girls, launched “Girls Can Be,” a brand that offers a range of clothing that better reflects the interests of girls. By challenging gender stereotypes, the company has found success in providing stylish and functional clothing that empowers girls to express themselves freely.
Keyphrase: Girls clothing line
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