Mall Excludes Breastfeeding Moms from Mother’s Day Photo Contest

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In a surprising move, the Governor’s Square Mall in Clarksville, Tennessee, recently stirred controversy by announcing that breastfeeding mothers would not be allowed to participate in their Mother’s Day photo contest. The mall invited moms to submit their photos privately on Facebook, with the promise that the image receiving the most “likes” would win a $100 gift card. However, it quickly became apparent that images of breastfeeding were off-limits.

After noticing that their breastfeeding photos were not being posted, moms took to the mall’s Facebook page for clarification. The mall responded with a message that felt more dismissive than reassuring. “We welcome nursing moms and encourage them to breastfeed wherever they feel comfortable,” the post stated. However, they indicated that the intent behind posting photos on their social media was different from the casual glance of a passerby. The mall’s message suggested that, while breastfeeding is legally permissible, the images might not be suitable for their Mother’s Day album because of potential discomfort for some viewers.

This statement was perceived as a thinly veiled attempt to discourage breastfeeding moms from submitting their photos. “We strive to be family-friendly,” they clarified, but it seemed evident that their definition of family-friendly excluded the natural act of breastfeeding. Many mothers were quick to point out the hypocrisy of allowing images of lingerie models while rejecting breastfeeding photos. “It’s perfectly acceptable for Victoria’s Secret model photos to be in your building, but not a breastfeeding mom?” questioned local mother, Sarah Johnson. “Feeding my babies is an essential part of being a mother.”

Moms rallied together and expressed their frustrations, emphasizing the importance of normalizing breastfeeding in public. “I breastfed all four of my children, and I refuse to let anyone shame me for it,” wrote Lisa Thompson. Others echoed her sentiments, calling on the mall to embrace the beauty of motherhood rather than shy away from it.

As the controversy unfolded, the mall pinned their dismissive post to the top of their Facebook page, making it the first thing visitors saw. This decision only fueled the backlash from mothers who felt marginalized. “We deserve to be celebrated just like anyone else,” said Jessica White, adding a powerful reminder that breastfeeding is a natural and beautiful part of motherhood.

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In summary, the Governor’s Square Mall’s decision to exclude breastfeeding photos from their Mother’s Day contest has sparked outrage among local mothers who feel it undermines the normalization of breastfeeding. As more moms express their dissatisfaction, it is clear that the conversation around breastfeeding and public acceptance is far from over.

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