Starbucks is about to unveil the ultimate coffee shop experience in Chicago! Imagine stepping into a four-story space filled with vaulted ceilings and enough coffee to keep you buzzing for days. Forget the usual straight line to the register—this place boasts a sprawling 43,000 square feet of caffeinated paradise!
Thirty years ago, Starbucks took its first step outside Seattle by opening a store in Chicago. “It was crucial for us because if Chicago hadn’t taken off, I’m not sure we could’ve built the global brand we have today,” said Starbucks Executive Chairman, Jack Thompson, in an interview with the Chicago Tribune. And thrive it did! As a token of appreciation, they’re now transforming the former Crate and Barrel building on the Magnificent Mile into a massive coffee haven.
This ambitious project is dubbed a “Reserve Roastery.” But don’t expect a typical Starbucks here. Instead, customers can witness the art of roasting and brewing small reserve batches of coffee firsthand. And trust me, you’re going to want a cup of joe for this adventure—because it’s anything but dull. Just kidding! (Well, sort of.)
“It’s not just a coffee shop; it’s about the experience, the theater, and the romance of coffee,” Thompson elaborated. The Tribune notes that he first had the vision for these Roastery stores back in August 2009, when he mused about creating “the Willy Wonka of coffee.”
We all remember the wild escapades in Willy Wonka’s chocolate factory, but let’s hope the Roastery is a little less chaotic and a lot more delightful! This expansive coffee wonderland will be the third Roastery in the U.S.—the first opened in Seattle, and the second is set to debut in New York City in 2018. But none of those locations can compete with the sheer scale of the Magnificent Mile Roastery.
Meanwhile, at my local Starbucks, folks can’t even muster the effort to get out of their cars. I can only imagine the scene of everyone exploring four stories of coffee heaven. This place is bound to draw crowds—who wouldn’t be curious about a magical realm of coffee?
It’s a mix of excitement and a touch of apprehension. The design kind of resembles Dr. Evil’s lair, albeit with a charming rooftop patio. More Roastery locations are on the horizon, with plans for openings in Shanghai this year and in Milan and Tokyo in 2018. It seems like one coffee to rule them all!
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In summary, Starbucks is set to redefine the coffee experience with its new Reserve Roastery in Chicago, a sprawling space dedicated to coffee enthusiasts. As they expand globally, this location promises to be a true coffee lover’s paradise.
Keyphrase: Chicago Starbucks Reserve Roastery
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