By: Katie Bingham-Smith
Updated: Feb. 19, 2021
A few years ago, I found myself enchanted by Joanna Gaines when she introduced me to the wonders of shiplap. Who knew that simple wooden boards could ignite more joy in me than a pint of ice cream? Her flair for design made me want to cover my walls with horizontal planks and install a stunning farmhouse sink with gleaming stainless-steel countertops. Joanna, alongside her husband Chip, has a magical ability to transform dilapidated houses into stunning dream homes—all while keeping costs reasonable.
Binge-watching “Fixer Upper” has become one of my guilty pleasures. The impressive before-and-after transformations often leave me daydreaming about demolishing a wall in my own living room and replacing it with a rustic beam (after slapping on some shiplap, of course). Thoughts like, “I need to give this space some character right now!” whirl through my mind.
So, when I heard that Jojo was launching her own line of home accessories, I was ecstatic. After all, her show is about fixing up homes on a budget with creative upcycling and salvaged items. Surely, her Magnolia Home collection would be reasonably priced! She’s a mom of four and has a handful of pets, so she understands firsthand the chaos kids can bring. She knows that accessories can be ruined in an instant, making it seem silly to splurge excessively on them.
I envisioned adorning my home with her charming accents, hoping to inspire “oohs” and “aahs” from my guests. Would my space finally reach HGTV perfection? Absolutely! But then, reality hit hard.
$90 for a throw pillow? Seriously, Joanna? Is this a joke?
I refuse to spend that much on just 22 inches of fabric. As a fellow mother, you know all too well what happens to throw pillows. They get stained with boogers, pizza sauce, and juice. Our kids treat them like treasure chests, hiding gum wrappers and lollipop sticks, and they become makeshift sleds for a wild ride down the stairs. Let’s be real: at some point, they’re likely to be used as cushions for bare behinds.
Where’s the “Fixer Upper” pricing? You built your fame on making homes beautiful without breaking the bank. Couldn’t you offer a pillow that doesn’t cost as much as a week’s groceries?
And let’s not even start on the throw blankets. Are they woven with the tears of unicorns? Because if they’re not, I can already picture my dog claiming it as his new nap spot or my son using it as a drop cloth for his bike repairs—despite my repeated requests for him to use an old towel instead.
A $2,300 rug? Are you kidding me? Does it serve drinks and babysit my kids? If not, I’d rather save that money for something more practical, like my children’s college tuition. With kids and pets, rugs are practically disposable in my house. The motto is simple: go cheap or go bare.
Don’t get me wrong, Joanna—your line is stunning. I fully expected nothing less. Those throws would look fabulous on my couch, but let’s be honest: it wouldn’t take long before they were wrecked by tiny hands or furry paws.
I’m a bit frustrated with you, Joanna. Come back when you have something that matches the “Fixer Upper” ethos without the outrageous price tag. Until then, I’ll stick to my $5.99 T.J. Maxx pillows (which have a delightful hint of apple juice scent) and my clearance Target throw, while my kids roll around in the dining room rug like it’s a taco.
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In summary, while Joanna Gaines’ home accessories are undeniably beautiful, the price tags don’t align with the budget-friendly ethos she’s known for. Until she offers more affordable options, I’ll happily stick to my thrift-store finds while dreaming of a home makeover.
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