In a significant initiative to create inclusive environments for children with sensory sensitivities, Chuck E. Cheese’s has announced the expansion of its “Sensory-Friendly Sunday” program to 355 locations across the United States and Canada. This development comes five months after the company collaborated with the Center for Autism and Related Disorders (CARD) to pilot a sensory-friendly event in Attleboro, Massachusetts.
Following the positive reception of this program, which included the addition of 54 more locations in the Northeast, Chuck E. Cheese’s will broaden its efforts starting on World Autism Day, which falls on April 2. “Our mission is to provide a space where every child can truly be themselves,” said Laura Mitchell, the senior director of marketing at CEC Entertainment. “By partnering with experts in the autism community, we aim to ensure that all kids can enjoy the Chuck E. Cheese experience, regardless of their sensory needs.”
Details of the Sensory-Friendly Events
The sensory-friendly events are scheduled for the first Sunday of each month, running from 9 a.m. to 11 a.m., prior to the venue’s opening to the general public. During this period, adjustments will be made to create a calmer environment: lighting will be softened, the music will be toned down or omitted, and the number of patrons will be limited. Additionally, appearances by costumed characters will be minimized to reduce potential sensory overload.
“Attending these sensory-friendly days is a wonderful experience for my children and me,” shared Amelia Carter, an assistant manager at a Chuck E. Cheese’s location who previously initiated the first sensory-sensitive event in Glen Burnie, Maryland. “It allows us to connect with other families in a supportive atmosphere where everyone understands each other’s needs.” The staff members scheduled for these events are particularly trained to provide empathetic support, enhancing the overall experience for families.
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Conclusion
In summary, Chuck E. Cheese’s is making strides to support children with sensory sensitivities by expanding its sensory-friendly program, ensuring that all kids can enjoy a fun and inclusive experience.
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