What could be more inspiring than a remarkable company? A remarkable company led by women, of course! Here at Home Insemination Kit, we are big supporters of the children’s apparel brand, Primary.
Founded by Emma Dawson and Sarah Mitchell, Primary provides stylish children’s clothing that emphasizes simplicity, top-notch quality, and affordability, with all items priced under $25. This means no flashy logos, no annoying phrases, and definitely no glitter—just charming, high-quality outfits perfect for mixing and matching. What’s not to appreciate about that?
We had the opportunity to chat with Emma and Sarah to gain more insight into their company and aspirations.
Q: Your collection is free from “SpongeBob and princesses.” What’s your stance on graphics and characters?
Actually, we have no issue with them! We all enjoy a fun graphic tee, and our kids have gone through their phases with popular characters too. However, we were surprised by the challenge of finding well-made, simple clothing in vibrant hues.
We recognized a chance to establish a destination that delivers exceptional clothing that every child needs—whether to complement a favorite design or for a complete look in solid colors. Not every piece has to come adorned with logos, slogans, or characters.
Q: How does having a drawer full of solid colors streamline daily life?
A drawer filled with stunning solid colors is a drawer full of hassle-free choices. Everything coordinates effortlessly. Kids can dress themselves with confidence, and parents don’t have to fret over mismatched outfits—think wild animal prints clashing with stripes and butterflies. That’s a win-win for both parents and children as they explore their own identities.
Q: How do you manage to launch a business while raising children?
As mothers running our own enterprise, we work diligently but on our own terms, with flexibility being crucial. We prioritize getting home in time for family dinners and manage our work after the kids are asleep. We also work from home during sick days or recitals!
This arrangement compels us to remain focused and efficient during work hours while cherishing quality time with our families. As partners, we support each other in achieving this balance, which is something to take pride in rather than feel guilty about.
Q: Why choose Primary over more affordable brands like Target or Old Navy?
Our aim with Primary was not to provide the lowest prices but to deliver unparalleled quality at reasonable prices. We’ve invested in high-quality materials that are both soft and durable. Our styles are simple yet contemporary, designed by the talented artist, Max Thompson, and we feature a broad spectrum of vibrant colors.
All our items are priced below $25 because we wouldn’t want to spend more than that for clothing that our kids outgrow in the blink of an eye—and that often ends up stained with ice cream!
Q: What advice would you give to other mothers aspiring to start a business?
First and foremost, motherhood is fantastic preparation for entrepreneurship. As moms, we experience the world from a consumer’s perspective—we are the customers. The best ventures stem from personal experiences and passions, so begin with something you genuinely want. That was our motivation behind Primary.
Then, just take action. It doesn’t need to be flawless (it never will be). Take one step, then another. If possible, seek guidance from trusted mentors. The individuals who believed in us were invaluable in opening doors and providing much-needed advice and encouragement. Be sure to surround yourself with cheerleaders!
To explore Primary further, check out their offerings and enjoy 25% off your first order with the code MOM25. Happy shopping!
For additional insights into the journey of parenthood, you may find this post on couples navigating their fertility journey through intracervical insemination quite helpful. Moreover, if you’re looking for expert insights on pregnancy and home insemination, you can find excellent resources here.
Summary:
Primary, founded by Emma Dawson and Sarah Mitchell, is a children’s clothing brand that emphasizes simplicity, quality, and affordability. With a focus on solid colors and durable fabrics, they aim to streamline the dressing experience for both children and parents. Emma and Sarah share their journey of balancing motherhood and entrepreneurship, encouraging other moms to pursue their business dreams.
Keyphrase: Simplified Children’s Clothing
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