A recent real estate advertisement making waves in Seattle takes an unexpected jab at working mothers. The ad poses the question, “Who would you rather have represent you?” To which my immediate response would be, “the woman on the left, expertly multitasking amid the delightful chaos of family life.” Unfortunately, the creators of the ad, two gentlemen named Ryan and Mark Kingston, had a different perspective.
In a misguided attempt to underscore their full-time commitment to real estate, the Kingston brothers chose to depict a working mom as someone incapable of effectively handling your real estate needs. Their portrayal suggests that mothers, while managing their households, are too distracted—perhaps even wrestling with children and pets—to provide the dedicated service you would want from a real estate agent. One illustration even features a mother with a duck casually wandering through her living room. Because, obviously, that’s what all mothers do.
On the flip side of the ad, Ryan and Mark present a direct comparison of what they can offer versus what a working mom can provide. Their column boasts a list of their qualifications, while the working mother’s side simply states, “Available at THEIR convenience,” as if that’s all she can manage. It seems there was a serious lack of female insight during the ad’s creation—likely because they were too busy navigating the delightful mayhem of life.
The backlash was swift, prompting the Kingston brothers to post an apology on their Facebook page, which has since been taken down. They stated, “We have the utmost respect for moms and working mothers, and we understand the demands of motherhood far exceed what we deal with in real estate.” While the sentiment is appreciated, the apology feels somewhat insincere, especially given the glaring spelling errors and the overall tone of the ad.
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Conclusion
In summary, the Kingston brothers’ real estate ad has sparked controversy by belittling working mothers, leading to a half-hearted apology that misses the mark. Instead of celebrating the incredible multitasking skills of mothers, the ad reinforces outdated stereotypes and highlights the need for more respectful representation.
Keyphrase: “Real estate ad working moms”
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