CHICAGO – JULY 18: A sign is displayed on the front of a Target store in Chicago, Illinois, on July 18, 2006. Recent concerns regarding energy prices are impacting consumer spending, resulting in a significant drop in Target’s stock today—the largest decline in eight months. (Photo by Scott Olson/Getty Images)
Rumor has it that Target is gearing up to unveil its first store that includes a bar. Finally, dreams might just be coming to fruition!
Last summer, everyone’s go-to shopping haven introduced a new concept for urban locations: TargetExpress. These smaller stores focus on “quick-trip” shopping, streamlining the experience by offering only essential items. Along with a selection of grab-and-go foods like pre-packaged sandwiches and salads, these stores typically host a Starbucks. If the whispers are accurate, the new TargetExpress set to open this October in Chicago will also feature a bar. This location has filed for two liquor licenses: one for packaged alcohol and another for on-site service.
Imagine a faster shopping experience combined with cafe-style food and a bar! Please let this idea catch on. Navigating the often-crowded aisles of Target could be far more enjoyable with a glass of wine in hand. This is a no-brainer.
For many parents, shopping is often the only time they get to themselves. That’s why so many cling to their Target excursions as if they were a lifeline. Next time you’re in a Target, take a look around—some shoppers are pushing carts slowly with a distant gaze. Those are likely parents, savoring the moment when they aren’t being asked for something every few seconds. Oh, Target, please give those weary souls a drink. For the love of all things sacred!
While Target representatives haven’t officially confirmed the rumors, the liquor license application is quite telling. Testing this concept in city stores makes sense; after all, anyone who has to tackle a shopping trip to Target without a car certainly deserves a reward. Let’s hope this concept succeeds and that Target expands it to those of us stuck in the suburbs as well.
It’s a bit concerning that I willingly part with about 30% of my paycheck to this company every month, but this news has me genuinely excited.
Take my money, Target!
This article was originally published on Aug. 31, 2015.
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Summary
Target is rumored to open a new store concept called TargetExpress in Chicago that will include a bar and serve alcohol, catering to parents seeking a break during shopping trips. While the company hasn’t confirmed this yet, the idea has many excited about the potential for a more enjoyable shopping experience.
Keyphrase: Target bar store concept
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