Women often find themselves navigating a bewildering array of labels just to grab a top and a skirt. I remember wandering the aisles of a department store, puzzled over the distinction between the “ladies” department and the “women’s” section. It felt like there was an unspoken message about size that I simply couldn’t decode. Melissa Carter, like many women, has questioned why clothing for all sizes can’t just be mixed together on the same racks. She noted in an interview, “It’s strange that you can’t shop alongside your friends because your section is tucked away near the tire aisle. It’s like they’re saying, ‘Let’s hide you lovely ladies because we don’t want to see you, and maybe you don’t want to be seen, either.’”
Carter’s new fashion line, Melissa Carter Seven7, is set to debut this month and will be available in sizes ranging from 4 to 28. Retailers like Bloomingdales, Nordstrom, and Macy’s will carry the collection, and she is excited to share that some stores have agreed to stop separating sizes.
Beyond just addressing the plus-size conversation, Carter has been outspoken about the limited fashion options available for women above size 12. From her days on popular shows like “Family Ties,” she was already altering her outfits to look more stylish, and she has found that many women share her frustrations about the lack of fashionable choices. In a recent chat with Fashionista, she mentioned, “I would create unique pieces, and whenever I wore them, I’d often hear other women ask, ‘Where did you get that?’ It felt awkward to say, ‘Oh, I designed it for a show and had to beg for it because I loved it so much.’” She expressed her struggles in finding clothes that didn’t make her look either too youthful or overly matronly, which is exactly what her new line intends to address.
From a business perspective, Carter’s decision to eliminate the ‘plus-size’ label may be a smart move. By allowing women to shop together, rather than being banished to a hidden section, there’s a greater chance for spontaneous purchases. This could ultimately benefit her sales.
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In summary, Melissa Carter’s new clothing line promises to disrupt the traditional fashion marketplace by offering stylish options for a wider range of sizes without the stigma of labels.
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