Bugaboo, the brand that turned strollers into must-have status symbols, has launched yet another eye-catching model for postpartum moms to dream about: the Bugaboo Runner. Their latest advertisement is quite the spectacle, showcasing a supermodel prancing around in a bikini while jogging. Because, of course, what new mom wouldn’t feel motivated to hit the gym after seeing a glamazon like that? Just kidding. Did a boardroom full of executives really sign off on this?
This ad is genuinely a hoot. The model, who happens to be the stunning fashion icon Mia Van Der Meer, looks fantastic. I can already hear the backlash – don’t shame slim moms! But that’s not the point. Sure, many moms may look like her, and that’s perfectly fine. But do we really need images of unattainable beauty plastered across ads for postpartum gear? There are countless ways to promote this product that don’t involve showcasing a supermodel in a jogging bikini.
Let’s talk price: this stroller comes in at a whopping $800, and that’s just scratching the surface for Bugaboo. The brand has never really catered to the average mom; their strollers are designed for those who can handle a bit of dirt, leftover goldfish crackers, and the occasional spit-up incident. Yet, their marketing consistently feels disconnected from reality. Let me refresh your memory with some of their past campaigns:
“A collaboration long overdue.” No, it really isn’t. This is a bassinet stroller priced at $1700! Can you believe that? They don’t even show babies in their advertisements. It’s astounding!
The jogging stroller ad clearly embraces a “fantasy” approach. It’s not about figuring out how to fit nursing breasts into a criss-cross sports bra or wondering how to jog without your thighs creating a small fire. It’s about an idealized vision of motherhood, akin to a Victoria’s Secret ad—but for moms who jog.
Yikes, that’s a questionable idea. It seems like Bugaboo is just having fun at our expense now.
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In summary, Bugaboo’s new ad misses the mark by promoting an unrealistic portrayal of postpartum fitness, leaving many to question their marketing approach.
Keyphrase: Bugaboo advertisement critique
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