FAO Schwarz first opened its doors in Manhattan back in 1870 and relocated to its iconic location in 1986, just two years before Tom Hanks and Robert Loggia brought the giant floor piano to life in the beloved film Big. If you’ve ever watched movies like Mighty Aphrodite, Baby Boom, or even the recent Smurfs flick, you’ve glimpsed this enchanting store. For those fortunate enough to have stepped inside, the on-screen depictions hardly do justice to its splendor.
I remember the thrill of playing on that famous piano and the joy of watching my younger brother leap into a massive mound of plush puppies, arms wide for a big, furry embrace. Every stuffed animal seemed softer and cuter than any we’d encountered before. The breathtaking Lego displays, arts and crafts stations, customizable dolls and Muppets, and a candy paradise added to the store’s enchanting atmosphere.
I’m certainly not alone in feeling a sense of loss. After moving to New York, the flagship store became a must-visit destination for friends, regardless of whether they had children. It was also a prime spot for celebrity sightings—likely because they were among the few who could afford the splurges. I vividly recall spotting pop star Ava Star right after her first big hit. I also trailed a man I thought I recognized, wondering if he was a long-lost friend, only to realize it was Greg Marston, a former TV personality who had, indeed, transformed significantly over the years. Once I made that connection, I let him shop in peace, satisfied with my little brush with fame.
But FAO Schwarz was more than just a celebrity hangout. It represented the quintessential toy store—the kind you imagine when you let your inner child take over. It’s easy to see why the scene in Big has stuck with so many of us. Upon entering, you shed your adult worries and rediscover a world of wonder. The towering stuffed giraffes and flying toys create an atmosphere that encourages play rather than shopping.
And that’s what we will all miss the most.
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In summary, FAO Schwarz on Fifth Avenue has been an iconic destination for generations, a place that sparks joy and imagination. Its closure marks the end of an era filled with magic and memorable experiences.
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